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How to Use Inbound Marketing for Software Companies to Close More Deals

Posted by Mary Ann Hegvold on September 20, 2016

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In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. 
Click to download Hubspot's full report: The State of Inbound 2016.  

Overwhelmingly in the software industry, and in the other 10 industries interviewed, the #1 top sales priority is "closing more deals." Makes sense, right? That's how you make more money. But there's a lot that goes into "closing more deals." How do you get to that point, especially when:

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Topics: Inbound Marketing

Mobile-First Web Design: Why You Should Start Small

Posted by Mary Ann Hegvold on August 30, 2016

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Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include the information you really needed. Today, it's all in one set of code with the standardization of responsive design. And that's great! But what is the experience really like? Did the web designers layout a plan that had the mobile user in mind? Did the web developers test everything in a touch format vs using a mouse?

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Topics: Web Development, Website Design

Three Tips for Growth Driven Design Success

Posted by Mary Ann Hegvold on August 24, 2016

growth_driven_design_tips.jpgClients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to build websites that will get results sooner and produce a website that gives your target market what they're looking for: answers to their problems. 

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Topics: Web Development, Growth-Driven Design

4 Problems Solved by Inbound Marketing

Posted by Mary Ann Hegvold on July 5, 2016

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Using an inbound marketing strategy solves marketing problems that many people often face. Here are four ways inbound marketing will help you overcome some of the biggest problems with growing your online presence and leads generated from the web:

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Topics: Inbound Marketing

How Hubspot CRM Won Our Hearts: A Comparison to SalesForce

Posted by Mary Ann Hegvold on June 27, 2016

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Using a CRM for managing leads and customers is something that just about all businesses come to need at some point. You really can't keep track of everything in a spreadsheet or in a notebook to be successful. And please don't keep it all in your head. That's exhausting and you're almost guaranteed to forget something. 

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Topics: Lead Generation, CRM

Five Ways to Create Original Inbound Marketing Content

Posted by Mary Ann Hegvold on June 21, 2016

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The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational marketing approach. 

The inbound marketing process sounds great... but then you have to get it all done. And that starts largely with creating content.

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Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

Posted by Mary Ann Hegvold on May 24, 2016

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I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing were related the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

This got me thinking. Regardless of whether it's for personal use or for company use, a human is making the decision. Shouldn't it be more about the time it takes to make the decision? 

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Topics: Marketing ROI

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016

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We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

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Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design

How to use LinkedIn for Lead Prospecting Without Being Annoying

Posted by Mary Ann Hegvold on February 23, 2016

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Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media for business should be carefully thought out and planned in order to avoid being "that annoying guy (or woman)".  

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Topics: Social Media, Email Marketing

How Your Website's Photos Could Sabotoge Your Marketing Strategy

Posted by Mary Ann Hegvold on January 18, 2016

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best service in its class, but if your website doesn't represent your brand, it won't bring you the customers you need. And since most people have a website for lead generation you'll want to be sure that the images you choose support your strategy.

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Topics: Lead Generation, Website Design