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Breanna Villareal

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5 Things to Remember When Creating a Health Care Testimonial Video

Posted by Breanna Villareal on June 13, 2017

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If you’re considering testimonials or physician bios, video is a great way to go. You can really give your viewers a feel for the practice and the doctor’s personal style. Remember that the quality of the content will leave a lasting impression on potential patients.

Before adding videos to your website or social media, there are a few key things you’ll need to do to prepare and execute the project a way that will make it as easy as possible for you and will help produce the best result for a great video. Here are 5 things to remember:

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Topics: Medical Practice Marketing

What is a Landing Page?

Posted by Breanna Villareal on April 16, 2015

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You may have heard the term “landing page” while learning about marketing for the web. If you’re not sure what exactly a landing page is, have no fear! Many people aren’t familiar with the term but once you understand what they are and what purpose they serve, you’ll be able to make a plan for your own marketing and implement successful landing pages that will help increase your marketing ROI and target the audience you want to reach.

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Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

Social Media for Medical Practices: Why? What’s Best?

Posted by Breanna Villareal on March 23, 2015

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Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until the last few years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.

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Topics: Marketing ROI, Medical Practice Marketing, Social Media

Social Media for Business: What's Right for You?

Posted by Breanna Villareal on February 17, 2015

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You may think social media is just that-- an extension of people’s social lives intended to help people stay connected to those they otherwise might have lost touch with. But it’s so much more than that! Think about that very idea. “People you otherwise may have lost touch with.” That same idea applies to people your business may not have reached had you not utilized social media! But, what is the best social media for business? Which social media platforms will drive more traffic to your website? It depends on a few things. To start, ask yourself these questions:

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Topics: Marketing ROI, Social Media