Determining what works and what doesn’t work for your website is every site owner’s challenge. How can I drive more visitors to my website? How can I get them to stay longer? And then, more importantly, how can I keep them engaged? We’ve all heard the phrase; sometimes less is more. In the case of website design, that adage certainly holds true.
We’ve all visited websites only to quickly leave or hit the back button for one main reason; overcrowding. When you immediately think “where do I begin?” you'll tend to leave and see if there’s a better option out there, one that’s not so overwhelming.
These sites violated one of the principles of web design that isn’t always at the top of the priority list: negative space, sometimes called white space on websites.