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Lindsey Gutierrez

A cajun country native from Louisiana, Lindsey received her BA in Communication Design from Louisiana Tech University. She uses both sides of her brain being slightly obsessed with spreadsheets and having a constant waterfall of creative ideas for her clients. Away from the desk Lindsey can be found on the volleyball court or dreaming about joining the tiny house movement.
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Recent Posts

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016

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We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

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Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design, B2B Healthcare Marketing

Love at First Sight: Email Marketing Best Practices

Posted by Lindsey Gutierrez on April 9, 2015

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A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

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Topics: Marketing ROI, Email Marketing

Facebook Survival Tips for Businesses

Posted by Lindsey Gutierrez on March 16, 2015

Social media for business may seem like a never ceasing flow of information and guidelines. And Facebook, being one of the most well-known social media outlets, is the one we most often have clients ask us about. The list below is a more manageable amount of the top Facebook tips for businesses. Download our free printable infographic below and print to hang by your work station to easily reference the top social media tips for business.

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Topics: Social Media

5 Website Font Mistakes You Don’t Want to Make

Posted by Lindsey Gutierrez on February 26, 2015

web font mistakes

Choosing what font to use on your website can feel like playing the memory game. Numerous choices but only certain fonts seem to match. If you make the wrong font choices it can hurt the usability of your website. You don’t want that to happen because the entire point is to make your website easy to use for potential customers.

What criteria should you use to pick the best web fonts? To start, here are 5 mistakes you DON’T want to make with your website font choices.

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Topics: Website Design