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Mary Ann Hegvold

Mary Ann is the head of marketing strategy and marketing services at 30 Degrees North. She is ready to help you with your web, marketing and design needs.
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Recent Posts

Topic Clusters: What You Need to Know About the Latest SEO Strategy

Posted by Mary Ann Hegvold on May 18, 2017

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Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seem a little ridiculous when you were reading "SEO'd" content because you felt like a broken record reading the same key phrase over and over in a few paragraphs where it didn't really belong.

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Topics: Inbound Marketing, SEO

Five Tips for Running Facebook Ads that Produce Results

Posted by Mary Ann Hegvold on May 3, 2017

Facebook Advertising.jpegFacebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer. 

That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords. Facebook will show the ad to those who you've defined as a "good fit" -- people who fall into your targeted personas. This makes it a great place to advertise if you need to:

  • Help people find you because they don't know to look for you
  • Drive more sales -- local or in-store -- to people in your target audience who aren't necessarily searching for something related to your products right now.
  • Get a larger audience for your Facebook posts
  • Collect leads
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Topics: Lead Generation, Social Media

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Posted by Mary Ann Hegvold on April 13, 2017

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Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a healthcare facility.

It does happen, and often. Especially when you consider that many facilities hastily picked EHR software a few years ago to meet the government requirement that one be in place.  Now these facilities are starting to realize the good and the bad about their selection. Not every EHR is good for every medical facility. And if they chose one that's not giving them what they need to function properly and ensure that billing goes smoothly, they're likely to start looking around. What can you do as a healthcare B2B marketer to be sure your software is one being considered?

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Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

Physician Online Reputation Management in 2017

Posted by Mary Ann Hegvold on March 17, 2017

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Two years ago, when we first wrote a blog about online physician reputation management there were...

  • Fewer people writing and using reviews, 
  • Only a few review sites where people posted, and
  • There were no tools like you can find today to monitor everything about you.

Oh how times have changed.

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Topics: Medical Practice Marketing, B2B Healthcare Marketing

3 Ways to Use Social Media in B2B Healthcare Marketing

Posted by Mary Ann Hegvold on March 9, 2017

healthcare-b2b-social-media.jpegCompanies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some truth to these statements it doesn't mean you can't use social media for B2B sales, including B2B healthcare marketing. Here are a few ways B2B companies, even those in the healthcare industry, can use social media in a logical way to develop relationships and increase sales.

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Topics: Lead Generation, Social Media, B2B Healthcare Marketing

Social Media Planning for Your Business: What, When, Where & How

Posted by Mary Ann Hegvold on March 1, 2017

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We're often asked by clients if we think that social media is important for them.

The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.

The more complex answer is: Yes, but... to be successful you need to have a social media strategy that establishes your plan for...

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Topics: Social Media

Pop Ups – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on February 17, 2017

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Are you trying to decide if you should add a pop up message on your website? Or maybe you're trying to decide if the one you have working well. Here are three factors you should consider related to your  you'll want to review your pop up plan and make adjustments if needed.

1: The Annoying Factor

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Topics: SEO

How to Produce More Engaging Healthcare B2B Marketing Content

Posted by Mary Ann Hegvold on September 28, 2016

healthcare-b2b-target-marketing.jpegHIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content marketing programs are extremely effective.

This is a bit worrisome since 58% of respondents said that they use content marketing to achieve lead generation. Do you see the disconnect?

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Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

How to Use Inbound Marketing for Software Companies to Close More Deals

Posted by Mary Ann Hegvold on September 20, 2016

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In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. 
Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed, the #1 top sales priority is "closing more deals." Makes sense, right? That's how you make more money. But there's a lot that goes into "closing more deals." How do you get to that point, especially when:

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Topics: Inbound Marketing

Mobile-First Web Design: Why You Should Start Small

Posted by Mary Ann Hegvold on August 30, 2016

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Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include the information you really needed. Today, it's all in one set of code with the standardization of responsive design. And that's great! But what is the experience really like? Did the web designers layout a plan that had the mobile user in mind? Did the web developers test everything in a touch format vs using a mouse?

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Topics: Web Development, Website Design