HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:
- 85% of healthcare B2B marketers have a content marketing strategy, but
- Only 4% of them said their content marketing programs are extremely effective.
This is a bit worrisome since 58% of respondents said that they use content marketing to achieve lead generation. Do you see the disconnect?