BLOG

Physician Online Reputation Management in 2017

Posted by Mary Ann Hegvold on March 17, 2017

physician-reviews-2

Two years ago, when we first wrote a blog about online physician reputation management there were...

  • Fewer people writing and using reviews, 
  • Only a few review sites where people posted, and
  • There were no tools like you can find today to monitor everything about you.

Oh how times have changed.

Read More

Topics: Medical Practice Marketing, B2B Healthcare Marketing

3 Ways to Use Social Media in B2B Healthcare Marketing

Posted by Mary Ann Hegvold on March 9, 2017

healthcare-b2b-social-media.jpegCompanies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some truth to these statements it doesn't mean you can't use social media for B2B sales, including B2B healthcare marketing. Here are a few ways B2B companies, even those in the healthcare industry, can use social media in a logical way to develop relationships and increase sales.

Read More

Topics: Lead Generation, Social Media, B2B Healthcare Marketing

Social Media Planning for Your Business: What, When, Where & How

Posted by Mary Ann Hegvold on March 1, 2017

social-media-management.jpg

We're often asked by clients if we think that social media is important for them.

The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.

The more complex answer is: Yes, but... to be successful you need to have a social media strategy that establishes your plan for...

Read More

Topics: Social Media

Pop Ups – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on February 17, 2017

PopUps.jpg

Are you trying to decide if you should add a pop up message on your website? Or maybe you're trying to decide if the one you have working well. Here are three factors you should consider related to your  you'll want to review your pop up plan and make adjustments if needed.

1: The Annoying Factor

Read More

Topics: SEO

How to Produce More Engaging Healthcare B2B Marketing Content

Posted by Mary Ann Hegvold on September 28, 2016

healthcare-b2b-target-marketing.jpegHIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content marketing programs are extremely effective.

This is a bit worrisome since 58% of respondents said that they use content marketing to achieve lead generation. Do you see the disconnect?

Read More

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

How to Use Inbound Marketing for Software Companies to Close More Deals

Posted by Mary Ann Hegvold on September 20, 2016

improve-sales-funnel-efficiency.jpg

In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. 
Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed, the #1 top sales priority is "closing more deals." Makes sense, right? That's how you make more money. But there's a lot that goes into "closing more deals." How do you get to that point, especially when:

Read More

Topics: Inbound Marketing

Mobile-First Web Design: Why You Should Start Small

Posted by Mary Ann Hegvold on August 30, 2016

mobile-first-web-design2.jpg

Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include the information you really needed. Today, it's all in one set of code with the standardization of responsive design. And that's great! But what is the experience really like? Did the web designers layout a plan that had the mobile user in mind? Did the web developers test everything in a touch format vs using a mouse?

Read More

Topics: Web Development, Website Design

Three Tips for Growth Driven Design Success

Posted by Mary Ann Hegvold on August 24, 2016

growth_driven_design_tips.jpgClients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to build websites that will get results sooner and produce a website that gives your target market what they're looking for: answers to their problems. 

Read More

Topics: Web Development, Growth-Driven Design

4 Problems Solved by Inbound Marketing

Posted by Mary Ann Hegvold on July 5, 2016

inbound_marketing_solves_problems.jpg

Using an inbound marketing strategy solves marketing problems that many people often face. Here are four ways inbound marketing will help you overcome some of the biggest problems with growing your online presence and leads generated from the web:

Read More

Topics: Inbound Marketing

How Hubspot CRM Won Our Hearts: A Comparison to SalesForce

Posted by Mary Ann Hegvold on June 27, 2016

hubspot_vs_salesforce.jpg

Last updated: August 18, 2017

Using a CRM for managing leads and customers is something that just about all businesses come to need at some point. You really can't keep track of everything in a spreadsheet or in a notebook to be successful. And please don't keep it all in your head. That's exhausting and you're almost guaranteed to forget something. 

Read More

Topics: Lead Generation, CRM