BLOG

How Hubspot CRM Won Our Hearts: A Comparison to SalesForce

Posted by Mary Ann Hegvold on June 27, 2016

hubspot_vs_salesforce.jpg

Using a CRM for managing leads and customers is something that just about all businesses come to need at some point. You really can't keep track of everything in a spreadsheet or in a notebook to be successful. And please don't keep it all in your head. That's exhausting and you're almost guaranteed to forget something. 

Read More

Topics: Lead Generation, CRM

Five Ways to Create Original Inbound Marketing Content

Posted by Mary Ann Hegvold on June 21, 2016

inbound-marketing-content.jpg

The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational marketing approach. 

The inbound marketing process sounds great... but then you have to get it all done. And that starts largely with creating content.

Read More

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

Posted by Mary Ann Hegvold on May 24, 2016

fast-vs-slow-inbound-marketing.jpg

I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing were related the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

This got me thinking. Regardless of whether it's for personal use or for company use, a human is making the decision. Shouldn't it be more about the time it takes to make the decision? 

Read More

Topics: Marketing ROI

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016

growth_driven_design_healthcare_b2b.jpg

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

Read More

Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design, B2B Healthcare Marketing

How to use LinkedIn for Lead Prospecting Without Being Annoying

Posted by Mary Ann Hegvold on February 23, 2016

how_to_use_linkedin.jpg

Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media for business should be carefully thought out and planned in order to avoid being "that annoying guy (or woman)".  

Read More

Topics: Social Media, Email Marketing

How Your Website's Photos Could Sabotoge Your Marketing Strategy

Posted by Mary Ann Hegvold on January 18, 2016

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best service in its class, but if your website doesn't represent your brand, it won't bring you the customers you need. And since most people have a website for lead generation you'll want to be sure that the images you choose support your strategy.

Read More

Topics: Lead Generation, Website Design

Free Marketing Tools To Grow Your Business

Posted by Mary Ann Hegvold on November 18, 2015

Now that you're in "end of the year" mode you're most likely planning for 2016 and how to grow your business. We  found three FREE marketing tools we really like that can help you meet your goals.

Read More

Topics: Lead Generation, Email Marketing, Growth-Driven Design

Marketing Budget Planning Made Easier

Posted by Mary Ann Hegvold on November 16, 2015

Creating a realistic marketing budget can really be a challenge. How do you go about figuring out the amount that you need to allocate? There are two approaches we recommend as our clients consider their spending each year for marketing:

  • A percentage of revenue
  • Cost per customer

Read More

Topics: Marketing ROI

Five Things Healthcare B2B Companies Need on Their Websites

Posted by Mary Ann Hegvold on October 30, 2015

Healthcare B2B Websites and Lead Generation

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

Read More

Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

How to Grow a Medical Practice Using Growth-Driven Design

Posted by Mary Ann Hegvold on October 16, 2015

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will actually help you bring in more visitors, engage them and ultimately help the practice meet its goals for patient growth.

Read More

Topics: Website Design, Medical Practice Marketing, Growth-Driven Design