Clients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development. There's a newer way to build websites that will get results sooner and produce a website that gives your target market what they're looking for: answers to their problems.
Using an inbound marketing strategy solves marketing problems that many people often face. Here are four ways inbound marketing will help you overcome some of the biggest problems with growing your online presence and leads generated from the web:
Topics: Inbound Marketing
Using a CRM for managing leads and customers is something that just about all businesses come to need at some point. You really can't keep track of everything in a spreadsheet or in a notebook to be successful. And please don't keep it all in your head. That's exhausting and you're almost guaranteed to forget something.
The idea of inbound marketing is easy to fall in love with. It makes so much sense:
- Create content that draws visitors to your website.
- Share your expertise with those who are interested in your products or services.
- Convert them to leads and then (hopefully) customers with your educational marketing approach.
The inbound marketing process sounds great... but then you have to get it all done. And that starts largely with creating content.
I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing were related the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.
This got me thinking. Regardless of whether it's for personal use or for company use, a human is making the decision. Shouldn't it be more about the time it takes to make the decision?
Topics: Marketing ROI
We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.
Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media for business should be carefully thought out and planned in order to avoid being "that annoying guy (or woman)".
A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best service in its class, but if your website doesn't represent your brand, it won't bring you the customers you need. And since most people have a website for lead generation you'll want to be sure that the images you choose support your strategy.
Now that you're in "end of the year" mode you're most likely planning for 2016 and how to grow your business. We found three FREE marketing tools we really like that can help you meet your goals.
Creating a realistic marketing budget can really be a challenge. How do you go about figuring out the amount that you need to allocate? There are two approaches we recommend as our clients consider their spending each year for marketing:
- A percentage of revenue
- Cost per customer
Topics: Marketing ROI