- Knowledge on a topic
It’s the same as walking through the door of an office or a shop. You’ll get a sense right away of what they’re like – trendy, traditional, clean, etc. And that impression will either coincide with your requirements for a company you’d like to use… or it won’t. Let’s try to avoid the latter when someone comes to your website.
Our company works to bring more traffic to client’s websites using inbound marketing techniques. Inbound marketing is proven to work and proves the ROI of marketing dollars spent. But if your website isn’t going to create a positive feeling and make it so that visitors want to stay, then the time, energy and money spent on inbound marketing strategies would be lost.
Here are three tips for website design to consider and what you can do to make it a happy place for your potential (and current) customers.
1. Create a Clean and Easy to Understand Design
2. Keep Website Banners to a Minimum
3. Choose Photography Carefully
Website design is just one aspect of how you will increase sales through your website. But honestly it’s where the entire experience starts. And that means you don’t want to lose potential customers to a site that does give them the warm-fuzzies of a company that knows what they’re doing, can be trusted and is obviously an expert on the topic/product.
We recommend downloading our free e-book that describes 25 Website Must-Haves and tell us in the comments what you think is most important when designing a website. In our e-book, you’ll learn more about website design as well as other aspects of your website that can be used to increase the number of leads you can collect through your website.