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Three Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on September 18, 2014

twins-website-bannerWe all know the phrase that you shouldn’t judge a book by its cover. But honestly, that really only works when judging people. And maybe books. But it’s not the case when it comes to websites. Truth is, we all make snap judgments about a company within moments of arriving at their website, including a judgment on their:
  • Professionalism
  • Trustworthiness
  • Knowledge on a topic

It’s the same as walking through the door of an office or a shop. You’ll get a sense right away of what they’re like – trendy, traditional, clean, etc. And that impression will either coincide with your requirements for a company you’d like to use… or it won’t. Let’s try to avoid the latter when someone comes to your website.

Our company works to bring more traffic to client’s websites using inbound marketing techniques. Inbound marketing is proven to work and proves the ROI of marketing dollars spent. But if your website isn’t going to create a positive feeling and make it so that visitors want to stay, then the time, energy and money spent on inbound marketing strategies would be lost.

Here are three tips for website design to consider and what you can do to make it a happy place for your potential (and current) customers.

1. Create a Clean and Easy to Understand Design

What does this mean? It can be so ambiguous when someone tells us they want a “clean” website. Here’s what we mean when we say this: Make it easy for visitors to know what to look at first and what you want them to do. This can be done using colors… but not a rainbow, fonts, pictures and more. But be sparing in how they’re placed on a page. Otherwise no one will know where to look first. Clean web design can also mean that you don’t have to put everything you can do and everything you know all on your home page. Keep visitors focused on the most important (and most profitable) things your company does and sells.

2. Keep Website Banners to a Minimum

Did you know that you’re more likely to give birth to twins than to click on a website banner image?  Then why keep adding them to the site? Yes, they can tell a few key messages, but can you do that without having things moving and flashing? If you’ve got a compelling, concise message you don’t need five banner images to tell that story. Do it in one. Keep to your primary message at the top of the home page and provide supporting information for why you have the superior product or service amongst your competitors.

3. Choose Photography Carefully

Now that you have a message… what imagery are you going to display? This really matters. While the "judging a book by its cover" cliché might not be true for websites… pictures really do speak a thousand words. Tie the imagery into your content. Brainstorm a litlte. Then invest in the right shots whether that means you hire the photographer or you can find a rarely used stock image. You don’t want to have the same photo that everyone else does on their website, billboard and/or commercial. Be selective here and the impression will last a long time on your visitors.

Website design is just one aspect of how you will increase sales through your website. But honestly it’s where the entire experience starts. And that means you don’t want to lose potential customers to a site that does give them the warm-fuzzies of a company that knows what they’re doing, can be trusted and is obviously an expert on the topic/product.

We recommend downloading our free e-book that describes 25 Website Must-Haves and tell us in the comments what you think is most important when designing a website. In our e-book, you’ll learn more about website design as well as other aspects of your website that can be used to increase the number of leads you can collect through your website.

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Topics: Inbound Marketing, Marketing ROI, Website Design