BLOG

Six Things to Include in Your 2018 Marketing Budget

Posted by Mary Ann Hegvold on November 21, 2017

2018_marketing_budget.jpg

Whether you have some marketing budget left to spend before the end of 2017 or you're planning your marketing strategy for 2018, we have six recommendations on the best ways to invest your marketing dollars and your time. Some of these ideas include taking advantage of new marketing tools and others are a response to changes in the technologies we use everyday. Find out which may be best for you.

Read More

Topics: Inbound Marketing, Marketing ROI, B2B Healthcare Marketing

10 Things to Know Before Starting an Inbound Marketing Program

Posted by Mary Ann Hegvold on August 18, 2017

are-you-ready-for-inbound.jpeg

It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound marketing you'll create content and marketing processes that draw in more visitors who (hopefully) want to become a lead based on what they see and learn while on your website.

But is an inbound marketing strategy right for everyone? Is your business ready? Here are 10  indicators that inbound marketing is a good fit for you.

Read More

Topics: Inbound Marketing, SEO

Topic Clusters: What You Need to Know About the Latest SEO Strategy

Posted by Mary Ann Hegvold on May 18, 2017

content-authority-seo.jpeg

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seem a little ridiculous when you were reading "SEO'd" content because you felt like a broken record reading the same key phrase over and over in a few paragraphs where it didn't really belong.

Read More

Topics: Inbound Marketing, SEO

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Posted by Mary Ann Hegvold on April 13, 2017

healthcare_ehr_software (1).jpg

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a healthcare facility.

It does happen, and often. Especially when you consider that many facilities hastily picked EHR software a few years ago to meet the government requirement that one be in place.  Now these facilities are starting to realize the good and the bad about their selection. Not every EHR is good for every medical facility. And if they chose one that's not giving them what they need to function properly and ensure that billing goes smoothly, they're likely to start looking around. What can you do as a healthcare B2B marketer to be sure your software is one being considered?

Read More

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

How to Produce More Engaging Healthcare B2B Marketing Content

Posted by Mary Ann Hegvold on September 28, 2016

healthcare-b2b-target-marketing.jpegHIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content marketing programs are extremely effective.

This is a bit worrisome since 58% of respondents said that they use content marketing to achieve lead generation. Do you see the disconnect?

Read More

Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

How to Use Inbound Marketing for Software Companies to Close More Deals

Posted by Mary Ann Hegvold on September 20, 2016

improve-sales-funnel-efficiency.jpg

In Hubspot's recent report, The State of Inbound 2016, we were able to get a glimpse into what companies are most interested in accomplishing over the next year. 
Click to download Hubspot's full report: The State of Inbound 2016. 

Overwhelmingly in the software industry, and in the other 10 industries interviewed, the #1 top sales priority is "closing more deals." Makes sense, right? That's how you make more money. But there's a lot that goes into "closing more deals." How do you get to that point, especially when:

Read More

Topics: Inbound Marketing

4 Problems Solved by Inbound Marketing

Posted by Mary Ann Hegvold on July 5, 2016

inbound_marketing_solves_problems.jpg

Using an inbound marketing strategy solves marketing problems that many people often face. Here are four ways inbound marketing will help you overcome some of the biggest problems with growing your online presence and leads generated from the web:

Read More

Topics: Inbound Marketing

Five Ways to Create Original Inbound Marketing Content

Posted by Mary Ann Hegvold on June 21, 2016

inbound-marketing-content.jpg

The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational marketing approach. 

The inbound marketing process sounds great... but then you have to get it all done. And that starts largely with creating content.

Read More

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Why Selling EHR Software Requires More Than a Free Demo Offer

Posted by Mary Ann Hegvold on July 13, 2015

EHR-software-sales-leadsWhen medical practices first started their research on EHR software, they were most likely searching online for really broad terms. Things like: 

  • Which EHR software is right for my medical practice?
  • Best EHR software
  • Best cloud EHR software
  • Best EHR software for [insert specialty]

But now that most practices have been using an EHR system in their offices for anywhere from a few months to a few years, you now have a more sophisticated buyer with specific questions they need answered in order to consider your software. Ultimately they only want to switch if another software can solve the problems they're currently having. A free demo may offer insight, but how do they narrow down the list of companies to request a demo from?

Read More

Topics: Inbound Marketing, Marketing to Doctors, B2B Healthcare Marketing

How to Write Sales Emails That Really Work

Posted by Mary Ann Hegvold on January 16, 2015

reading-emailWe've all been there... either on the writing side or the receiving side... of a sales email. We spend lots of time thinking about what it should say and then making sure we check and double check it before clicking the send button. Then you wonder... did they read it? We don't want to use the read receipt function because we know that's pretty much considered rude. So now you're left with a fabulously written email and no clues as to what the reader thought when they read it. If they read it.

Here are some tips on how to write sales emails collected in the Sidekick 2014 Email Open Report that can help you improve email campaigns andyour chance of getting a response!

Read More

Topics: Inbound Marketing, Lead Generation