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Three Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on September 18, 2014

twins-website-bannerWe all know the phrase that you shouldn’t judge a book by its cover. But honestly, that really only works when judging people. And maybe books. But it’s not the case when it comes to websites. Truth is, we all make snap judgments about a company within moments of arriving at their website, including a judgment on their:
  • Professionalism
  • Trustworthiness
  • Knowledge on a topic
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Topics: Inbound Marketing, Marketing ROI, Website Design

Capture More Sales Leads With a New Landing Page Strategy

Posted by Mary Ann Hegvold on September 3, 2014

landing-page-strategy-2Are you struggling with bringing more leads in through your website? You might see through statistics that you have a decent number of visits, and you can see which pages on your website are most viewed. But what can you do to capture information about these visitors so that you have a better chance of selling them your products or services? A landing page strategy may be just what you need so you can turn visitors into leads.

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Topics: Inbound Marketing, Marketing ROI

Content is King. How to Create a Successful Content Marketing Strategy

Posted by Mary Ann Hegvold on August 1, 2014

web-content-is-king.jpgWeall know that a good looking web design will tend to keep visitors from jumping ship in the matter of seconds. But even more important than how it looks is what the website says. If you don't clearly communicate with your audience you'll lose them. Fast. So what can you do to bring them in and keep them?

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Topics: Inbound Marketing, Lead Generation, SEO

How to Prove the ROI of Marketing

Posted by Mary Ann Hegvold on May 22, 2014

inbound-marketing-roiYou’re not the first person to sit in a marketing meeting and learn that your success will be measured by the return on investment in marketing. OK, great… so what does that mean? And is that even possible?

Breathe easy because, yes, you can prove a return on your marketing investment! The solution is effectively using inbound marketing campaigns.

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Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Beyond Just a Website: Creating a Lead Generation Machine

Posted by Mary Ann Hegvold on May 13, 2014

So you’ve built a website. Is it generating leads for your company? How do you know for sure?

Business owners often ask us, “How many people came to my website last month (or week, or year….you get the picture, right)?” While we can answer that question, we have to push one step further which is, “Are you seeing an increase in leads and ultimately an increase in sales from these visits to your website?” And if not, “What should you do about that?”

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Topics: Inbound Marketing, Marketing ROI, Website Lead Generation