Just about every decision we make for our business, including sales lead generation, could be done in a variety of ways. You’ve chosen the way that works best for you, right? What if there is a better way to get leads without having to bang on doors or spend hours on the phone or in networking meetings?
What if you could make your website create leads for you without spending as much time per lead? There is! It’s called inbound marketing. And one of the key elements of inbound marketing is the use of landing pages to direct interested (anonymous) website visitors to some specific information they’re interested in.
On the landing page you’ll collect some information that turns these unknown website visitors into identifiable leads. Voila. Just like that. But do you have a strategy for how you’ll make these landing pages really turn visitors into leads?
Here are four tips for your landing page strategy that will help you increase the number of leads you receive.