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Five Tips for Running Facebook Ads that Produce Results

Posted by Mary Ann Hegvold on May 3, 2017

Facebook Advertising.jpegFacebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer. 

That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords. Facebook will show the ad to those who you've defined as a "good fit" -- people who fall into your targeted personas. This makes it a great place to advertise if you need to:

  • Help people find you because they don't know to look for you
  • Drive more sales -- local or in-store -- to people in your target audience who aren't necessarily searching for something related to your products right now.
  • Get a larger audience for your Facebook posts
  • Collect leads
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Topics: Lead Generation, Social Media

3 Ways to Use Social Media in B2B Healthcare Marketing

Posted by Mary Ann Hegvold on March 9, 2017

healthcare-b2b-social-media.jpegCompanies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some truth to these statements it doesn't mean you can't use social media for B2B sales, including B2B healthcare marketing. Here are a few ways B2B companies, even those in the healthcare industry, can use social media in a logical way to develop relationships and increase sales.

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Topics: Lead Generation, Social Media, B2B Healthcare Marketing

How to Produce More Engaging Healthcare B2B Marketing Content

Posted by Mary Ann Hegvold on September 28, 2016

healthcare-b2b-target-marketing.jpegHIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:

  • 85% of healthcare B2B marketers have a content marketing strategy, but
  • Only 4% of them said their content marketing programs are extremely effective.

This is a bit worrisome since 58% of respondents said that they use content marketing to achieve lead generation. Do you see the disconnect?

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Topics: Inbound Marketing, Lead Generation, B2B Healthcare Marketing

How Hubspot CRM Won Our Hearts: A Comparison to SalesForce

Posted by Mary Ann Hegvold on June 27, 2016

hubspot_vs_salesforce.jpg

Last updated: August 18, 2017

Using a CRM for managing leads and customers is something that just about all businesses come to need at some point. You really can't keep track of everything in a spreadsheet or in a notebook to be successful. And please don't keep it all in your head. That's exhausting and you're almost guaranteed to forget something. 

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Topics: Lead Generation, CRM

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016

growth_driven_design_healthcare_b2b.jpg

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

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Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design, B2B Healthcare Marketing

How Your Website's Photos Could Sabotoge Your Marketing Strategy

Posted by Mary Ann Hegvold on January 18, 2016

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best service in its class, but if your website doesn't represent your brand, it won't bring you the customers you need. And since most people have a website for lead generation you'll want to be sure that the images you choose support your strategy.

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Topics: Lead Generation, Website Design

Free Marketing Tools To Grow Your Business

Posted by Mary Ann Hegvold on November 18, 2015

Now that you're in "end of the year" mode you're most likely planning for 2016 and how to grow your business. We  found three FREE marketing tools we really like that can help you meet your goals.

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Topics: Lead Generation, Email Marketing, Growth-Driven Design

Four Things You Need to Ensure Website Lead Generation

Posted by Mary Ann Hegvold on September 10, 2015

If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even your boss) as you plan for what to include, especially on the precious, limited space on the home page.

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Topics: Lead Generation, Website Design, Growth-Driven Design

Should You Fire Your Website? How To Know When It's Time for a Website Redesign

Posted by Mary Ann Hegvold on August 31, 2015

website_firedYour website has the potential to be your best sales person. It's working 24/7. It's full of good information and makes the pathway to working with your company crystal clear. Right?

If you're reading this and thinking, "That would be true, but we haven't updated our website in quite a while..." you're not alone. The typical process for updating a website doesn't take place as often as it should to keep up with all that your company offers. That's on par with sending your sales team into meetings without telling them how you've improved the product over the past year. Neither one can do a good job without being given all the information and some good presentation skills!

So whether it's been weeks, months, or years, it's time to think about how your website is working for you now. Do you need to start over? Can you work with what you have? And how do you know whether your new updates are producing the results you need?

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Topics: Lead Generation, Website Design, Growth-Driven Design

How to Sell EHR Software in a Saturated Market

Posted by Mary Ann Hegvold on July 2, 2015

how-to-sell-ehr-software

After a year or more of using an EHR system it's easy for users to see the holes and identify what's not working for them. They might be thinking about changing, but they also know that it’s a big process to tackle. How do you convince them that the change is worth the effort?

Changing to a new software system is typically a pretty long and involved process. We’ve all experienced it and know that ultimately the change is for good, but finding time to research the right options, learn something new and get your entire staff onboard isn’t always easy.

And if you’re selling electronic health record software to medical practices, this is exactly what your potential customers are thinking now that most of them are using some version of an EHR in their offices.

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Topics: Lead Generation, B2B Healthcare Marketing