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How to Decide if Your Marketing Plan is the Right One

Posted by Mary Ann Hegvold on June 21, 2017

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Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream up a new marketing plan, there are a few things to take a look at before you spend time and money trying to make it work. If your plan passes through each of these tests that means you're likely to be ready to get to work!

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Topics: Marketing ROI, Medical Practice Marketing

Five Ways to Create Original Inbound Marketing Content

Posted by Mary Ann Hegvold on June 21, 2016

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The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational marketing approach. 

The inbound marketing process sounds great... but then you have to get it all done. And that starts largely with creating content.

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Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Fast vs. Slow Purchase Decisions: When to Use Inbound Marketing

Posted by Mary Ann Hegvold on May 24, 2016

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I've attended a few conferences lately and one of the questions I heard asked by those who are new to to inbound marketing were related the usefulness of an inbound stategy for business-to-consumer (B2C) products and services versus inbound for business-to-business (B2B) products and services.

This got me thinking. Regardless of whether it's for personal use or for company use, a human is making the decision. Shouldn't it be more about the time it takes to make the decision? 

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Topics: Marketing ROI

Marketing Budget Planning Made Easier

Posted by Mary Ann Hegvold on November 16, 2015

Creating a realistic marketing budget can really be a challenge. How do you go about figuring out the amount that you need to allocate? There are two approaches we recommend as our clients consider their spending each year for marketing:

  • A percentage of revenue
  • Cost per customer

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Topics: Marketing ROI

Love at First Sight: Email Marketing Best Practices

Posted by Lindsey Gutierrez on April 9, 2015

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A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

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Topics: Marketing ROI, Email Marketing

Social Media for Medical Practices: Why? What’s Best?

Posted by Breanna Villareal on March 23, 2015

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Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until the last few years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.

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Topics: Marketing ROI, Medical Practice Marketing, Social Media

Social Media for Business: What's Right for You?

Posted by Breanna Villareal on February 17, 2015

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You may think social media is just that-- an extension of people’s social lives intended to help people stay connected to those they otherwise might have lost touch with. But it’s so much more than that! Think about that very idea. “People you otherwise may have lost touch with.” That same idea applies to people your business may not have reached had you not utilized social media! But, what is the best social media for business? Which social media platforms will drive more traffic to your website? It depends on a few things. To start, ask yourself these questions:

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Topics: Marketing ROI, Social Media

4 Ways to Improve Your Email Campaigns in 2015

Posted by Mary Ann Hegvold on January 5, 2015

email-marketing-roiEmail continues to be a powerful tool for marketers around the world. In fact it’s growing because it's one of the few marketing tactics that can prove a return on investment in marketing. According to the 2014 Email Marketing Industry Census, “email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.”

This means it’s not likely to go away in the near future, no matter what the naysayers think. But all email campaigns are not created equally. 

Here are four tips to help you improve your email marketing in 2015:

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Topics: Marketing ROI

How to Increase Sales by Teaching not Promoting

Posted by Mary Ann Hegvold on September 22, 2014

increase-sales-educationWhat is the purpose of your website? To sell, right? Some things are easy to sell because it’s not a long decision process. But there are other products and services that buyers are going to research and think about. What can you do to increase sales in these long processes? Why not be the one who provides the research information potential customers are looking for? Give them something that will make them trust your expertise. And do it for free. This can be accomplished through several types of content including:

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Topics: Marketing ROI, Website Lead Generation, Landing Page Strategy

Three Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on September 18, 2014

twins-website-bannerWe all know the phrase that you shouldn’t judge a book by its cover. But honestly, that really only works when judging people. And maybe books. But it’s not the case when it comes to websites. Truth is, we all make snap judgments about a company within moments of arriving at their website, including a judgment on their:
  • Professionalism
  • Trustworthiness
  • Knowledge on a topic
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Topics: Inbound Marketing, Marketing ROI, Website Design