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How to Decide if Your Marketing Plan is the Right One

Posted by Mary Ann Hegvold on June 21, 2017

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Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream up a new marketing plan, there are a few things to take a look at before you spend time and money trying to make it work. If your plan passes through each of these tests that means you're likely to be ready to get to work!

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Topics: Marketing ROI, Medical Practice Marketing

5 Things to Remember When Creating a Health Care Testimonial Video

Posted by Breanna Villareal on June 13, 2017

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If you’re considering testimonials or physician bios, video is a great way to go. You can really give your viewers a feel for the practice and the doctor’s personal style. Remember that the quality of the content will leave a lasting impression on potential patients.

Before adding videos to your website or social media, there are a few key things you’ll need to do to prepare and execute the project a way that will make it as easy as possible for you and will help produce the best result for a great video. Here are 5 things to remember:

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Topics: Medical Practice Marketing

Physician Online Reputation Management in 2017

Posted by Mary Ann Hegvold on March 17, 2017

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Two years ago, when we first wrote a blog about online physician reputation management there were...

  • Fewer people writing and using reviews, 
  • Only a few review sites where people posted, and
  • There were no tools like you can find today to monitor everything about you.

Oh how times have changed.

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Topics: Medical Practice Marketing, B2B Healthcare Marketing

How to Grow a Medical Practice Using Growth-Driven Design

Posted by Mary Ann Hegvold on October 16, 2015

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will actually help you bring in more visitors, engage them and ultimately help the practice meet its goals for patient growth.

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Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

Do Referral-Based Medical Practices Need a Website?

Posted by Mary Ann Hegvold on May 22, 2015

specialty-practice-websiteWe meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals."  And we understand why they're asking the question, but there are several valid reasons that you should be sure you have a great looking and informative website for your medical practice.

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Topics: Medical Practice Marketing

Social Media for Medical Practices: Why? What’s Best?

Posted by Breanna Villareal on March 23, 2015

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Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until the last few years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.

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Topics: Marketing ROI, Medical Practice Marketing, Social Media

How a Physician Blog Can Grow Your Practice

Posted by Mary Ann Hegvold on March 9, 2015

Doctors and practice managers often ask us whether they should have a blog. We hear things like:

  • Why should our medical practice blog?

  • What should doctors talk about in blogs? And what shouldn’t they?
  • Are there any downsides to blogging?
  • Is blogging something you’d recommend as part of practice marketing?

doctor-blog-readingIn short, yes, doctors should blog. People are out there searching for answers to just about everything, including things that you know a lot about – and not just those who are suffering from a condition or a health concern.Other physicians are also out there searching for answers for their patients.

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Topics: Website Lead Generation, Medical Practice Marketing

Start Your Own Trend to Increase Patient Referrals

Posted by Mary Ann Hegvold on February 12, 2015

With today’s healthcare environment reducing the number of possible referral relationships between physicians it’s important to do something that makes you stand out to not only to colleagues who can refer patients to you, but also to the patients who are being referred.

Marketing to Doctors: New Approaches That Work

Traditionally, over the past 50 years, doctors have developed personal relationships with other physicians through conferences, pharma-sponsored dinners, educational events and even some recreational activities. There was little need for marketing to physicians outside of this.

With more pharma restrictions on how they can spend marketing dollars, and more doctors staying close to home to work in their practices, it seems there are fewer opportunities to create those face-to-face interactions that traditionally resulted in more patients being referred. 

So what is a doctor to do? You need those relationships – especially if you have a specialty practice.

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Topics: Medical Practice Marketing