With today’s healthcare environment reducing the number of possible referral relationships between physicians it’s important to do something that makes you stand out to not only to colleagues who can refer patients to you, but also to the patients who are being referred.
Marketing to Doctors: New Approaches That Work
Traditionally, over the past 50 years, doctors have developed personal relationships with other physicians through conferences, pharma-sponsored dinners, educational events and even some recreational activities. There was little need for marketing to physicians outside of this.
With more pharma restrictions on how they can spend marketing dollars, and more doctors staying close to home to work in their practices, it seems there are fewer opportunities to create those face-to-face interactions that traditionally resulted in more patients being referred.
So what is a doctor to do? You need those relationships – especially if you have a specialty practice.