Physician Online Reputation Management in 2017

Posted by Mary Ann Hegvold on March 17, 2017


Two years ago, when we first wrote a blog about online physician reputation management there were...

  • Fewer people writing and using reviews, 
  • Only a few review sites where people posted, and
  • There were no tools like you can find today to monitor everything about you.

Oh how times have changed.

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Topics: Medical Practice Marketing, B2B Healthcare Marketing

How to Grow a Medical Practice Using Growth-Driven Design

Posted by Mary Ann Hegvold on October 16, 2015

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will actually help you bring in more visitors, engage them and ultimately help the practice meet its goals for patient growth.

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Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

Do Referral-Based Medical Practices Need a Website?

Posted by Mary Ann Hegvold on May 22, 2015

specialty-practice-websiteWe meet with a lot of oncology practices from all over the country and we have been asked on numerous occasions, "Why would I need marketing for my referral-based practice? I don't need a website to get new patients because I get my patients from referrals."  And we understand why they're asking the question, but there are several valid reasons that you should be sure you have a great looking and informative website for your medical practice.

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Topics: Medical Practice Marketing

How a Physician Blog Can Grow Your Practice

Posted by Mary Ann Hegvold on March 9, 2015

Doctors and practice managers often ask us whether they should have a blog. We hear things like:

  • Why should our medical practice blog?

  • What should doctors talk about in blogs? And what shouldn’t they?
  • Are there any downsides to blogging?
  • Is blogging something you’d recommend as part of practice marketing?

doctor-blog-readingIn short, yes, doctors should blog. People are out there searching for answers to just about everything, including things that you know a lot about – and not just those who are suffering from a condition or a health concern.Other physicians are also out there searching for answers for their patients.

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Topics: Website Lead Generation, Medical Practice Marketing

Start Your Own Trend to Increase Patient Referrals

Posted by Mary Ann Hegvold on February 12, 2015

With today’s healthcare environment reducing the number of possible referral relationships between physicians it’s important to do something that makes you stand out to not only to colleagues who can refer patients to you, but also to the patients who are being referred.

Marketing to Doctors: New Approaches That Work

Traditionally, over the past 50 years, doctors have developed personal relationships with other physicians through conferences, pharma-sponsored dinners, educational events and even some recreational activities. There was little need for marketing to physicians outside of this.

With more pharma restrictions on how they can spend marketing dollars, and more doctors staying close to home to work in their practices, it seems there are fewer opportunities to create those face-to-face interactions that traditionally resulted in more patients being referred. 

So what is a doctor to do? You need those relationships – especially if you have a specialty practice.

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Topics: Medical Practice Marketing