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10 Things to Know Before Starting an Inbound Marketing Program

Posted by Mary Ann Hegvold on August 18, 2017

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It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound marketing you'll create content and marketing processes that draw in more visitors who (hopefully) want to become a lead based on what they see and learn while on your website.

But is an inbound marketing strategy right for everyone? Is your business ready? Here are 10  indicators that inbound marketing is a good fit for you.

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Topics: Inbound Marketing, SEO

What Are Backlinks And Do They Matter?

Posted by Tabitha Young on July 27, 2017

Backlinks and how they can help your SEO rankings

Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!

After all, we are the SEO experts and stay on top of these things so our clients can focus on running their businesses. But when we approach clients with backlink issues, there are two questions that we hear a lot, "What are backlinks?" and "Will they affect my SEO?" Well, I'm here to explain to you exactly what these backlinks are and how they will, in fact, affect your SEO.

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Topics: SEO

Beware of SEO Trollers: How to Tell the SEO Experts from the Hacks

Posted by Mary Ann Hegvold on June 27, 2017

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How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?

The simple answer? In most cases they haven't seen anything. In fact, many of them have clearly never even looked at our website before they start telling me at first how wonderful it is, followed directly by "but you aren't ranking on the first page of search results."

They're using scare tactics to try to get me to react in a way that throws money at a problem that may or may not even exist.

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Topics: SEO

Topic Clusters: What You Need to Know About the Latest SEO Strategy

Posted by Mary Ann Hegvold on May 18, 2017

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Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seem a little ridiculous when you were reading "SEO'd" content because you felt like a broken record reading the same key phrase over and over in a few paragraphs where it didn't really belong.

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Topics: Inbound Marketing, SEO

Pop Ups – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on February 17, 2017

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Are you trying to decide if you should add a pop up message on your website? Or maybe you're trying to decide if the one you have working well. Here are three factors you should consider related to your  you'll want to review your pop up plan and make adjustments if needed.

1: The Annoying Factor

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Topics: SEO

Why You Should Optimize Images for the Web

Posted by Brian Hegvold on March 12, 2015

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Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. We've all attempted to visit a website that just seems like it takes forever to load!

You literally have 2 seconds to get a website to load without the visitor considering bouncing off to somewhere else.[1] Mobile users are more likely to give you a 6-10 second grace period before they head somewhere else. That means your website better load fast or you could be losing countless website leads and sales.

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Topics: SEO, Website Design

Content is King. How to Create a Successful Content Marketing Strategy

Posted by Mary Ann Hegvold on August 1, 2014

web-content-is-king.jpgWeall know that a good looking web design will tend to keep visitors from jumping ship in the matter of seconds. But even more important than how it looks is what the website says. If you don't clearly communicate with your audience you'll lose them. Fast. So what can you do to bring them in and keep them?

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Topics: Inbound Marketing, Lead Generation, SEO

5 Website Optimization Techniques that Improve SEO. Spoiler Alert: There’s No SEO Magic Bullet!

Posted by Mary Ann Hegvold on June 20, 2014

SEO-toolsIf you’ve recently built a website, or you’re about to embark on the web design process, one of the most obvious goals is to make sure that people can easily find your site. It needs to rank high on the list of search results in Google, Bing and other search engines. But improving your SEO takes some careful planning.

Here are five things you can do to improve your SEO so you can be found in search engines.

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Topics: Website Lead Generation, SEO, Web Development