Topic Clusters: What You Need to Know About the Latest SEO Strategy

Posted by Mary Ann Hegvold on May 18, 2017


Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seem a little ridiculous when you were reading "SEO'd" content because you felt like a broken record reading the same key phrase over and over in a few paragraphs where it didn't really belong.

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Topics: Inbound Marketing, SEO

Pop Ups – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on February 17, 2017


Are you trying to decide if you should add a pop up message on your website? Or maybe you're trying to decide if the one you have working well. Here are three factors you should consider related to your  you'll want to review your pop up plan and make adjustments if needed.

1: The Annoying Factor

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Topics: SEO

Why You Should Optimize Images for the Web

Posted by Brian Hegvold on March 12, 2015


Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. We've all attempted to visit a website that just seems like it takes forever to load!

You literally have 2 seconds to get a website to load without the visitor considering bouncing off to somewhere else.[1] Mobile users are more likely to give you a 6-10 second grace period before they head somewhere else. That means your website better load fast or you could be losing countless website leads and sales.

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Topics: SEO, Website Design

Content is King. How to Create a Successful Content Marketing Strategy

Posted by Mary Ann Hegvold on August 1, 2014

web-content-is-king.jpgWeall know that a good looking web design will tend to keep visitors from jumping ship in the matter of seconds. But even more important than how it looks is what the website says. If you don't clearly communicate with your audience you'll lose them. Fast. So what can you do to bring them in and keep them?

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Topics: Inbound Marketing, Lead Generation, SEO

5 Website Optimization Techniques that Improve SEO. Spoiler Alert: There’s No SEO Magic Bullet!

Posted by Mary Ann Hegvold on June 20, 2014

SEO-toolsIf you’ve recently built a website, or you’re about to embark on the web design process, one of the most obvious goals is to make sure that people can easily find your site. It needs to rank high on the list of search results in Google, Bing and other search engines. But improving your SEO takes some careful planning.

Here are five things you can do to improve your SEO so you can be found in search engines.

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Topics: Website Lead Generation, SEO, Web Development