Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:
- No one is going to see my post on Facebook.
- Twitter is just so overwhelming.
- LinkedIn is just for people looking for jobs.
Despite the fact that there's some truth to these statements it doesn't mean you can't use social media for B2B sales, including B2B healthcare marketing. Here are a few ways B2B companies, even those in the healthcare industry, can use social media in a logical way to develop relationships and increase sales.