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Five Tips for Running Facebook Ads that Produce Results

Posted by Mary Ann Hegvold on May 3, 2017

Facebook Advertising.jpegFacebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer. 

That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords. Facebook will show the ad to those who you've defined as a "good fit" -- people who fall into your targeted personas. This makes it a great place to advertise if you need to:

  • Help people find you because they don't know to look for you
  • Drive more sales -- local or in-store -- to people in your target audience who aren't necessarily searching for something related to your products right now.
  • Get a larger audience for your Facebook posts
  • Collect leads
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Topics: Lead Generation, Social Media

3 Ways to Use Social Media in B2B Healthcare Marketing

Posted by Mary Ann Hegvold on March 9, 2017

healthcare-b2b-social-media.jpegCompanies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some truth to these statements it doesn't mean you can't use social media for B2B sales, including B2B healthcare marketing. Here are a few ways B2B companies, even those in the healthcare industry, can use social media in a logical way to develop relationships and increase sales.

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Topics: Lead Generation, Social Media, B2B Healthcare Marketing

Social Media Planning for Your Business: What, When, Where & How

Posted by Mary Ann Hegvold on March 1, 2017

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We're often asked by clients if we think that social media is important for them.

The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.

The more complex answer is: Yes, but... to be successful you need to have a social media strategy that establishes your plan for...

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Topics: Social Media

How to use LinkedIn for Lead Prospecting Without Being Annoying

Posted by Mary Ann Hegvold on February 23, 2016

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Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media for business should be carefully thought out and planned in order to avoid being "that annoying guy (or woman)".  

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Topics: Social Media, Email Marketing

Social Media for Medical Practices: Why? What’s Best?

Posted by Breanna Villareal on March 23, 2015

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Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until the last few years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.

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Topics: Marketing ROI, Social Media

Facebook Survival Tips for Businesses

Posted by Lindsey Gutierrez on March 16, 2015

Social media for business may seem like a never ceasing flow of information and guidelines. And Facebook, being one of the most well-known social media outlets, is the one we most often have clients ask us about. The list below is a more manageable amount of the top Facebook tips for businesses. Download our free printable infographic below and print to hang by your work station to easily reference the top social media tips for business.

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Topics: Social Media

Social Media for Business: What's Right for You?

Posted by Breanna Villareal on February 17, 2015

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You may think social media is just that-- an extension of people’s social lives intended to help people stay connected to those they otherwise might have lost touch with. But it’s so much more than that! Think about that very idea. “People you otherwise may have lost touch with.” That same idea applies to people your business may not have reached had you not utilized social media! But, what is the best social media for business? Which social media platforms will drive more traffic to your website? It depends on a few things. To start, ask yourself these questions:

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Topics: Marketing ROI, Social Media