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Mobile-First Web Design: Why You Should Start Small

Posted by Mary Ann Hegvold on August 30, 2016

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Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include the information you really needed. Today, it's all in one set of code with the standardization of responsive design. And that's great! But what is the experience really like? Did the web designers layout a plan that had the mobile user in mind? Did the web developers test everything in a touch format vs using a mouse?

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Topics: Web Development, Website Design

Three Tips for Growth Driven Design Success

Posted by Mary Ann Hegvold on August 24, 2016

growth_driven_design_tips.jpgClients often tell us during a website re-build process that they "need the new website ASAP." But when it gets down to it, there's typically a lot of time that goes by while they collect all of the content and images before we can even dig into design and development.  There's a newer way to build websites that will get results sooner and produce a website that gives your target market what they're looking for: answers to their problems. 

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Topics: Web Development, Growth-Driven Design

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016

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We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

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Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design, B2B Healthcare Marketing

3 Things Clients Should Know Before Starting a Website Design

Posted by Brian Hegvold on May 1, 2015

Web-Designers

Whether you have been in business for years or just starting out, everyone knows that having a web presence is important for any business these days. So if you think you're ready to find a web design team to help you get your website where you want it to be, there are few items you should have ready before getting started.

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Topics: Website Lead Generation, Web Development, Website Design

How To Be Sure You Have a Mobile-Friendly Website

Posted by Mary Ann Hegvold on March 31, 2015

The day is coming. April 21, 2015. Are you ready? For the first time, Google has given us an actual deadline for a change they're going to make in their search algorithm. Also for the first time, they've given you some heads up on how this will directly impact you. Your site must be considered "mobile-friendly" by this date. The consequence if you don't comply: You will be removed from Google search results conducted on a smart phone. This is a big deal.

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Topics: Web Development, Website Design

5 Website Optimization Techniques that Improve SEO. Spoiler Alert: There’s No SEO Magic Bullet!

Posted by Mary Ann Hegvold on June 20, 2014

SEO-toolsIf you’ve recently built a website, or you’re about to embark on the web design process, one of the most obvious goals is to make sure that people can easily find your site. It needs to rank high on the list of search results in Google, Bing and other search engines. But improving your SEO takes some careful planning.

Here are five things you can do to improve your SEO so you can be found in search engines.

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Topics: Website Lead Generation, SEO, Web Development