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Mobile-First Web Design: Why You Should Start Small

Posted by Mary Ann Hegvold on August 30, 2016

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Mobile websites have come a long way over the past few years! Remember when we used to have to create a separate, less robust version of our main website with separate code? It was a bit of a Google Analytics nightmare to track what was viewed most and the mobile version didn't always include the information you really needed. Today, it's all in one set of code with the standardization of responsive design. And that's great! But what is the experience really like? Did the web designers layout a plan that had the mobile user in mind? Did the web developers test everything in a touch format vs using a mouse?

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Topics: Web Development, Website Design

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016

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We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

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Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design, B2B Healthcare Marketing

How Your Website's Photos Could Sabotoge Your Marketing Strategy

Posted by Mary Ann Hegvold on January 18, 2016

A picture is worth a thousand words. We've been told since the early days of our marketing and design careers (and maybe as early as grade school) that imagery will speak volumes about who you are and what you stand for. And it's still a true statement. You can have the coolest product or best service in its class, but if your website doesn't represent your brand, it won't bring you the customers you need. And since most people have a website for lead generation you'll want to be sure that the images you choose support your strategy.

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Topics: Lead Generation, Website Design

How to Grow a Medical Practice Using Growth-Driven Design

Posted by Mary Ann Hegvold on October 16, 2015

You may have heard that Growth-Driven Design is a new and better build and grow your website, turning the web into a greater source of new patients. The concept makes a lot of sense when you're trying to use your website as more than just a brochure.  The Growth-Driven Design process will actually help you bring in more visitors, engage them and ultimately help the practice meet its goals for patient growth.

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Topics: Website Design, Medical Practice Marketing, Growth-Driven Design

Why You Don't Need a Perfect Website

Posted by Mary Ann Hegvold on September 16, 2015

The title of this post will make most brand managers or Type A marketers like myself cringe. How could you NOT launch a website that was the best possible representation of your brand, your products, your services and who you are?  I'm here to tell you that while it might take a little bit to bend your mind around the concept, a website redesign that doesn't include every feature you've dreamed of at launch can actually be a good way to go, at least for a little while. By doing it this way you can get to your end goal faster: Increase the number of sales that result from your website. Sound a little crazy? Consider the alternative: the traditional website redesign process.

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Topics: Website Design, Growth-Driven Design

Four Things You Need to Ensure Website Lead Generation

Posted by Mary Ann Hegvold on September 10, 2015

If you're in the process of a website redesign, or creating an entirely new website, you're most likely trying to decide what to put on the home page and how to organize the site's content. It can be a struggle. But there are some key questions you can ask yourself and your colleagues (and even your boss) as you plan for what to include, especially on the precious, limited space on the home page.

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Topics: Lead Generation, Website Design, Growth-Driven Design

Should You Fire Your Website? How To Know When It's Time for a Website Redesign

Posted by Mary Ann Hegvold on August 31, 2015

website_firedYour website has the potential to be your best sales person. It's working 24/7. It's full of good information and makes the pathway to working with your company crystal clear. Right?

If you're reading this and thinking, "That would be true, but we haven't updated our website in quite a while..." you're not alone. The typical process for updating a website doesn't take place as often as it should to keep up with all that your company offers. That's on par with sending your sales team into meetings without telling them how you've improved the product over the past year. Neither one can do a good job without being given all the information and some good presentation skills!

So whether it's been weeks, months, or years, it's time to think about how your website is working for you now. Do you need to start over? Can you work with what you have? And how do you know whether your new updates are producing the results you need?

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Topics: Lead Generation, Website Design, Growth-Driven Design

3 Things Clients Should Know Before Starting a Website Design

Posted by Brian Hegvold on May 1, 2015

Web-Designers

Whether you have been in business for years or just starting out, everyone knows that having a web presence is important for any business these days. So if you think you're ready to find a web design team to help you get your website where you want it to be, there are few items you should have ready before getting started.

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Topics: Website Lead Generation, Web Development, Website Design

How To Be Sure You Have a Mobile-Friendly Website

Posted by Mary Ann Hegvold on March 31, 2015

The day is coming. April 21, 2015. Are you ready? For the first time, Google has given us an actual deadline for a change they're going to make in their search algorithm. Also for the first time, they've given you some heads up on how this will directly impact you. Your site must be considered "mobile-friendly" by this date. The consequence if you don't comply: You will be removed from Google search results conducted on a smart phone. This is a big deal.

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Topics: Web Development, Website Design

Simple Website Navigation is Key to Happy Visitors

Posted by Mark Croft on March 18, 2015

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What do you consider the most important aspect of a good website?  Maybe that it uses pleasing colors?  The photos are nice?  The layout makes it easy to use?  A recent study by HubSpot shows that the most important element of good website design is the ease of finding information.  Website navigation is a key component for a visitor to find what they are looking for on your website.  Let’s look at why that’s the case and what qualities make for great website navigation.

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Topics: Website Design