BLOG

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Posted by Mary Ann Hegvold on April 13, 2017

healthcare_ehr_software (1).jpg

Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a healthcare facility.

It does happen, and often. Especially when you consider that many facilities hastily picked EHR software a few years ago to meet the government requirement that one be in place.  Now these facilities are starting to realize the good and the bad about their selection. Not every EHR is good for every medical facility. And if they chose one that's not giving them what they need to function properly and ensure that billing goes smoothly, they're likely to start looking around. What can you do as a healthcare B2B marketer to be sure your software is one being considered?

Read More

Topics: Inbound Marketing, Website Lead Generation, B2B Healthcare Marketing

Five Ways to Create Original Inbound Marketing Content

Posted by Mary Ann Hegvold on June 21, 2016

inbound-marketing-content.jpg

The idea of inbound marketing is easy to fall in love with. It makes so much sense:

  1. Create content that draws visitors to your website. 
  2. Share your expertise with those who are interested in your products or services.
  3. Convert them to leads and then (hopefully) customers with your educational marketing approach. 

The inbound marketing process sounds great... but then you have to get it all done. And that starts largely with creating content.

Read More

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation

Five Things Healthcare B2B Companies Need on Their Websites

Posted by Mary Ann Hegvold on October 30, 2015

Healthcare B2B Websites and Lead Generation

The healthcare marketplace, as you know, has a huge number of players. In every product category and service line there is plentiful competition. So how do you stand apart and make yourself known to potential customers?

Read More

Topics: Website Lead Generation, Growth-Driven Design, B2B Healthcare Marketing

3 Things Clients Should Know Before Starting a Website Design

Posted by Brian Hegvold on May 1, 2015

Web-Designers

Whether you have been in business for years or just starting out, everyone knows that having a web presence is important for any business these days. So if you think you're ready to find a web design team to help you get your website where you want it to be, there are few items you should have ready before getting started.

Read More

Topics: Website Lead Generation, Web Development, Website Design

What is a Landing Page?

Posted by Breanna Villareal on April 16, 2015

landingpage

You may have heard the term “landing page” while learning about marketing for the web. If you’re not sure what exactly a landing page is, have no fear! Many people aren’t familiar with the term but once you understand what they are and what purpose they serve, you’ll be able to make a plan for your own marketing and implement successful landing pages that will help increase your marketing ROI and target the audience you want to reach.

Read More

Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

How a Physician Blog Can Grow Your Practice

Posted by Mary Ann Hegvold on March 9, 2015

Doctors and practice managers often ask us whether they should have a blog. We hear things like:

  • Why should our medical practice blog?

  • What should doctors talk about in blogs? And what shouldn’t they?
  • Are there any downsides to blogging?
  • Is blogging something you’d recommend as part of practice marketing?

doctor-blog-readingIn short, yes, doctors should blog. People are out there searching for answers to just about everything, including things that you know a lot about – and not just those who are suffering from a condition or a health concern.Other physicians are also out there searching for answers for their patients.

Read More

Topics: Website Lead Generation, Medical Practice Marketing

How to Increase Sales by Teaching not Promoting

Posted by Mary Ann Hegvold on September 22, 2014

increase-sales-educationWhat is the purpose of your website? To sell, right? Some things are easy to sell because it’s not a long decision process. But there are other products and services that buyers are going to research and think about. What can you do to increase sales in these long processes? Why not be the one who provides the research information potential customers are looking for? Give them something that will make them trust your expertise. And do it for free. This can be accomplished through several types of content including:

Read More

Topics: Marketing ROI, Website Lead Generation, Landing Page Strategy

What’s Your Landing Page Strategy for Attracting More Leads?

Posted by Mary Ann Hegvold on July 15, 2014

landing-page-strategyYou might be thinking, “What's a landing page strategy?” or “I know I should use landing pages, but how do I make it happen?” You're not alone. And thankfully there’s a path to success!

Landing pages, often referred to as lead capture pages, can be an extremely valuable tool for turning visitors into qualified leads because you know they have an interest in a specific product or service that you offer.

Read More

Topics: Website Lead Generation, Lead Generation

5 Website Optimization Techniques that Improve SEO. Spoiler Alert: There’s No SEO Magic Bullet!

Posted by Mary Ann Hegvold on June 20, 2014

SEO-toolsIf you’ve recently built a website, or you’re about to embark on the web design process, one of the most obvious goals is to make sure that people can easily find your site. It needs to rank high on the list of search results in Google, Bing and other search engines. But improving your SEO takes some careful planning.

Here are five things you can do to improve your SEO so you can be found in search engines.

Read More

Topics: Website Lead Generation, SEO, Web Development

How to Prove the ROI of Marketing

Posted by Mary Ann Hegvold on May 22, 2014

inbound-marketing-roiYou’re not the first person to sit in a marketing meeting and learn that your success will be measured by the return on investment in marketing. OK, great… so what does that mean? And is that even possible?

Breathe easy because, yes, you can prove a return on your marketing investment! The solution is effectively using inbound marketing campaigns.

Read More

Topics: Inbound Marketing, Marketing ROI, Website Lead Generation