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Social Media Marketing For Businesses in 2019: Which Platform Is Best?

Posted by Mary Ann Hegvold on February 13, 2019

What social media platform is best for your business?As the popularity of sharing just about anything and everything on social media sites continues to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they actually played music on MTV, this was a clever and ironic twist on the first video ever aired on this channel, "Video Killed The Radio Star" performed by the Buggles way back in the eighties. (Yes, I can remember that far back.)

With today's more tech-savvy crowd swiping on their smartphones rather than reading a newspaper or flipping through the yellow pages, businesses absolutely have to look at the many many social media platforms. Choosing the right platform for social messages is an important first step. Let's look at some of the most popular social media platforms and who is using them, according to recent statistics.

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Topics: Social Media

Four Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on January 23, 2019

If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website looks to decide if they want to stick around. That's right. Your website design can make or break a buying decision.

Studies have been published explaining that the design of a website is the primary factor in determining if they stay or if they move on. 

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Topics: Website Design, Video

3 Ways to Create Videos That Look Great and Cost Almost Nothing

Posted by Lindsey Gutierrez on January 15, 2019

 

It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good videos, that people will watch without literally breaking the bank?

While there is a time and a place for highly produced videos, it's not always necessary.  Some messages can be delivered from your desk or with attractive stock video footage, dramatically reducing the cost of production.

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Topics: Video, Inbound Marketing

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on January 10, 2019

Adding pop-ups to a website.

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

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Topics: SEO, Website Design

How HubSpot CRM Won Our Hearts: A Comparison to Salesforce

Posted by Mary Ann Hegvold on January 4, 2019

HubSpot CRM vs Salesforce ComparisonUsing a CRM (customer relationship management) system for managing leads and customers is something that just about every business needs. With all of the advances of the free HubSpot CRM, we're often asked if it can be a good alternative to Salesforce.

When HubSpot introduced the first version of its free CRM in 2014, it was a solid product, but there were some features, especially those used by larger sales teams, that weren't available yet. As of 2019, the HubSpot CRM has added these advanced features and now offers capabilities that make the choice of the HubSpot CRM over Salesforce seem obvious. Here are features features that make it easy for us to recommend the HubSpot CRM over Salesforce for just about any organization.

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Topics: Sales

5 Website Font Mistakes You Don’t Want to Make

Posted by Lindsey Gutierrez on December 21, 2018

how to choose the best font for websites

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game. Numerous choices but only certain fonts seem to match. If you make the wrong font choices it can hurt the usability of your website. You don’t want that to happen because the entire point is to make your website easy to use for potential customers.

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Topics: Website Design

Why Your Business Needs a Website, Not Just a Facebook Business Page

Posted by Tabitha Young on December 18, 2018

Why your business needs a website, not just a facebook pageIt amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether it's a simple, two or three page website or an elaborate site including a blog, your company needs to have a website and not just a Facebook page. So I've put together six reasons you need to have your own website as your primary online presence.

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Topics: Web Development, Social Media

Topic Clusters: What You Need to Know About This SEO Content Strategy

Posted by Tabitha Young on November 29, 2018

Topic Clusters are a great content strategy to improve your SEO.

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in a few paragraphs just stuck in the content where it didn't really belong. Many marketers know this practice as "keyword stuffing."

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Topics: SEO, Inbound Marketing

Start Optimizing Your Website's SEO in 5 Steps

Posted by Tabitha Young on November 19, 2018

Optimizing Your Website's SEO in 2019.Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

SEO, or search engine optimization, is the focus of optimizing a website in order to rank higher in the search engine results, and it addresses the most obvious goal for any website - which is to make sure that people can easily find you. Your website needs to rank high on the list of search results in Google, Bing, or any other search engine that one of your potential leads may be using. Improving your website's SEO ranking takes some careful planning, but it's worth it, so your website can be found at the top of the page in search results.

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Topics: Website Lead Generation, SEO, Web Development

Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

Posted by Mark Croft on March 14, 2018

HubSpot Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

HubSpot’s Pipeline Generation Bootcamp was my destination. Two of HubSpot’s veteran salespeople, Dan Tyre and David Weinhaus welcomed us to their world headquarters for what was to be two days of intense, game-changing sales training to make us sales LIONS!

Here are my key takeaways.

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Topics: Sales Process