BLOG

Physician Online Reputation Management in 2018

Posted by Mary Ann Hegvold on December 29, 2017

physician-reviews-2

A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant role in the selection of a healthcare provider. Did you know that:

  • At least 77% of patients use online reviews as their first step in finding a new doctor. - Software Advice
  • 53% of providers looked at physician review websites, likely to understand their patients’ experiences and to improve their practices. - Journal of General Internal Medicine

What do you need to do for your reviews to be visible and show positive interactions with patients? 

Read More

Topics: Medical Practice Marketing, B2B Healthcare Marketing

Six Things to Include in Your 2018 Marketing Budget

Posted by Mary Ann Hegvold on November 21, 2017

2018_marketing_budget.jpg

Whether you have some marketing budget left to spend before the end of 2017 or you're planning your marketing strategy for 2018, we have six recommendations on the best ways to invest your marketing dollars and your time. Some of these ideas include taking advantage of new marketing tools and others are a response to changes in the technologies we use everyday. Find out which may be best for you.

Read More

Topics: Inbound Marketing, Marketing ROI, B2B Healthcare Marketing

5 Things You Need for Improved SEO But May Not Know How to Do

Posted by Mark Croft on September 15, 2017

marketing_developer.jpgMost everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings.  You could be doing (or not doing) things that are keeping your website from rising in organic results.  Some of SEO activities may require your web developer to make them happen.  

Check out these five items to be sure you have the technical bases covered for an improved SEO position.

Read More

Topics: SEO, Web Development

10 Things to Know Before Starting an Inbound Marketing Program

Posted by Mary Ann Hegvold on August 18, 2017

are-you-ready-for-inbound.jpeg

It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound marketing you'll create content and marketing processes that draw in more visitors who (hopefully) want to become a lead based on what they see and learn while on your website.

But is an inbound marketing strategy right for everyone? Is your business ready? Here are 10  indicators that inbound marketing is a good fit for you.

Read More

Topics: Inbound Marketing, SEO

Do You Know Who Really Owns Your Web Address? What You Need to Know about Your Domain and How to Manage It

Posted by Breanna McConnell on August 2, 2017

30dn_what is a domain blog.jpeg

What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.

Read More

Topics: Web Development

What Are Backlinks And Do They Matter?

Posted by Tabitha Young on July 27, 2017

Backlinks and how they can help your SEO rankings

Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!

After all, we are the SEO experts and stay on top of these things so our clients can focus on running their businesses. But when we approach clients with backlink issues, there are two questions that we hear a lot, "What are backlinks?" and "Will they affect my SEO?" Well, I'm here to explain to you exactly what these backlinks are and how they will, in fact, affect your SEO.

Read More

Topics: SEO

3 Ways to Create Videos That Look Great and Cost Almost Nothing

Posted by Breanna McConnell on July 6, 2017

video_tools_30dn.jpeg

In the marketing industry the demand for video has increased, especially with social media posts. But they can be expensive and time consuming to produce. Social media sharing is important to get information to your audience swiftly and in a way that’s easy to understand and share with others. While there are some occasions when utilizing a professional video crew would be the best option, sometimes budget doesn’t always allow for this and time can be of the essence.

Read More

Topics: Social Media

Beware of SEO Trollers: How to Tell the SEO Experts from the Hacks

Posted by Mary Ann Hegvold on June 27, 2017

How-to-spot-SEO-hacks.jpeg

How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?

The simple answer? In most cases they haven't seen anything. In fact, many of them have clearly never even looked at our website before they start telling me at first how wonderful it is, followed directly by "but you aren't ranking on the first page of search results."

They're using scare tactics to try to get me to react in a way that throws money at a problem that may or may not even exist.

Read More

Topics: SEO

How to Decide if Your Marketing Plan is the Right One

Posted by Mary Ann Hegvold on June 21, 2017

marketing-plan-idea.jpeg

Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream up a new marketing plan, there are a few things to take a look at before you spend time and money trying to make it work. If your plan passes through each of these tests that means you're likely to be ready to get to work!

Read More

Topics: Marketing ROI, Medical Practice Marketing

5 Things to Remember When Creating a Health Care Testimonial Video

Posted by Breanna Villareal on June 13, 2017

testimonial_video_production.jpeg

If you’re considering testimonials or physician bios, video is a great way to go. You can really give your viewers a feel for the practice and the doctor’s personal style. Remember that the quality of the content will leave a lasting impression on potential patients.

Before adding videos to your website or social media, there are a few key things you’ll need to do to prepare and execute the project a way that will make it as easy as possible for you and will help produce the best result for a great video. Here are 5 things to remember:

Read More

Topics: Medical Practice Marketing