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Do I Really Need a Marketing Agency?

Posted by Mary Ann Hegvold on April 3, 2019

Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?

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Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

What is a Landing Page?

Posted by Tabitha Young on April 2, 2019

What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we are here to help! Once you understand what landing pages are and the purpose for them, you’ll be able to make a plan to incorporate them into your own  inbound marketing efforts. 

The implementation of successful landing pages can help increase your marketing ROI through your website AND help you ensure that you are targeting your ideal personas.

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Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

Free Marketing Tools To Grow Your Business

Posted by Mary Ann Hegvold on March 29, 2019

Whether you have a big marketing budget or a small one, it's always good to hear the word "free."  But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind because, well, we've all been there. 

But, free online marketing tools really exist and they're pretty useful. Fair warning: Since they're not made by a charity there are additional things you can add on and pay for. But the basic tool is very functional for certain purposes, free, and you could stay on the free version for as long as you'd like. There are many options out there, but there are three free marketing tools that we recommend to get you started.

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Topics: Inbound Marketing, Sales

5 Steps to Develop a Killer Facebook Ad Strategy: A Personal Journey

Posted by Tabitha Young on February 27, 2019

How to develop a winning Facebook Ads strategyDid you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers), and those users are engaged. To add a cherry on top, Facebook has a robust ad campaign creation tool that lets you get hyper-granular and personalized with your marketing campaigns.

Unfortunately, Facebook isn't only saturated in users; it's also filled with your competitors. In fact, over 93% of marketers use Facebook as part of their daily social media marketing strategy, including both paid and organic posts. So, finding a way to reach your prospects in all of that digital noise can be tough.

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Topics: Inbound Marketing, Social Media

Social Media Marketing For Businesses in 2019: Which Platform Is Best?

Posted by Mary Ann Hegvold on February 13, 2019

What social media platform is best for your business?As the popularity of sharing just about anything and everything on social media sites continues to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they actually played music on MTV, this was a clever and ironic twist on the first video ever aired on this channel, "Video Killed The Radio Star" performed by the Buggles way back in the eighties. (Yes, I can remember that far back.)

With today's more tech-savvy crowd swiping on their smartphones rather than reading a newspaper or flipping through the yellow pages, businesses absolutely have to look at the many many social media platforms. Choosing the right platform for social messages is an important first step. Let's look at some of the most popular social media platforms and who is using them, according to recent statistics.

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Topics: Social Media

Four Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on January 23, 2019

If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website looks to decide if they want to stick around. That's right. Your website design can make or break a buying decision.

Studies have been published explaining that the design of a website is the primary factor in determining if they stay or if they move on. 

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Topics: Website Design, Video

3 Ways to Create Videos That Look Great and Cost Almost Nothing

Posted by Lindsey Gutierrez on January 15, 2019

 

It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good videos, that people will watch without literally breaking the bank?

While there is a time and a place for highly produced videos, it's not always necessary.  Some messages can be delivered from your desk or with attractive stock video footage, dramatically reducing the cost of production.

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Topics: Inbound Marketing, Video

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on January 10, 2019

Adding pop-ups to a website.

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

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Topics: SEO, Website Design

How HubSpot CRM Won Our Hearts: A Comparison to Salesforce

Posted by Mary Ann Hegvold on January 4, 2019

HubSpot CRM vs Salesforce ComparisonUsing a CRM (customer relationship management) system for managing leads and customers is something that just about every business needs. With all of the advances of the free HubSpot CRM, we're often asked if it can be a good alternative to Salesforce.

When HubSpot introduced the first version of its free CRM in 2014, it was a solid product, but there were some features, especially those used by larger sales teams, that weren't available yet. As of 2019, the HubSpot CRM has added these advanced features and now offers capabilities that make the choice of the HubSpot CRM over Salesforce seem obvious. Here are features features that make it easy for us to recommend the HubSpot CRM over Salesforce for just about any organization.

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Topics: Sales

5 Website Font Mistakes You Don’t Want to Make

Posted by Lindsey Gutierrez on December 21, 2018

how to choose the best font for websites

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game. Numerous choices but only certain fonts seem to match. If you make the wrong font choices it can hurt the usability of your website. You don’t want that to happen because the entire point is to make your website easy to use for potential customers.

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Topics: Website Design