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Topic Clusters: What You Need to Know About This SEO Content Strategy

Posted by Tabitha Young on November 29, 2018

Topic Clusters are a great content strategy to improve your SEO.

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in a few paragraphs just stuck in the content where it didn't really belong. Many marketers know this practice as "keyword stuffing."

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Topics: SEO, Inbound Marketing

Start Optimizing Your Website's SEO in 5 Steps

Posted by Tabitha Young on November 19, 2018

Optimizing Your Website's SEO in 2019.Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

SEO, or search engine optimization, is the focus of optimizing a website in order to rank higher in the search engine results, and it addresses the most obvious goal for any website - which is to make sure that people can easily find you. Your website needs to rank high on the list of search results in Google, Bing, or any other search engine that one of your potential leads may be using. Improving your website's SEO ranking takes some careful planning, but it's worth it, so your website can be found at the top of the page in search results.

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Topics: Website Lead Generation, SEO, Web Development

Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

Posted by Mark Croft on March 14, 2018

HubSpot Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

HubSpot’s Pipeline Generation Bootcamp was my destination. Two of HubSpot’s veteran salespeople, Dan Tyre and David Weinhaus welcomed us to their world headquarters for what was to be two days of intense, game-changing sales training to make us sales LIONS!

Here are my key takeaways.

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Topics: Sales Process

Three Steps to Closing More Sales: Lessons from HubSpot's Sales Training Bootcamp

Posted by Mary Ann Hegvold on February 20, 2018

sales-process-aha-momentEarlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing sales boils down to something really basic. And it's not about our services or the technology we use. This was my aha moment.

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Topics: Sales Process

Why Your Business Needs a Website, Not Just a Facebook Business Page

Posted by Tabitha Young on January 24, 2018

Why your business needs a website, not just a facebook pageIt amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether it's a simple, two or three page website or an elaborate site including a blog, your company needs to have a website and not just a Facebook page. So I've put together six reasons you need to have your own website as your primary online presence.

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Topics: Web Development, Social Media

Social Media for Business: What's Right for You?

Posted by Breanna McConnell on January 23, 2018

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Originally posted February 2015. Updated January 2018.

By now we're all familiar with social media use in business. Most businesses have accounts on Facebook, Twitter and/or YouTube, but may not really know what to do with them. We used to be asked whether they should have accounts. Now we're being asked "which social accounts do I need." That's a positive switch since we wrote this blog in 2015. And how times have changed. With Facebook's January 2018 announcement that you have more control over your newsfeed, businesses are more likely to get squeezed out unless they're paying to play. What should you do?

Before you spend effort or dollars on one platform versus another let's have a look at what may work best for you.

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Topics: Marketing ROI, Social Media

Physician Online Reputation Management in 2018

Posted by Mary Ann Hegvold on December 29, 2017

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A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant role in the selection of a healthcare provider. Did you know that:

  • At least 77% of patients use online reviews as their first step in finding a new doctor. - Software Advice
  • 53% of providers looked at physician review websites, likely to understand their patients’ experiences and to improve their practices. - Journal of General Internal Medicine

What do you need to do for your reviews to be visible and show positive interactions with patients? 

How to use your website to increase referred patients.

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Topics: Medical Practice Marketing, B2B Healthcare Marketing

Six Things to Include in Your 2018 Marketing Budget

Posted by Mary Ann Hegvold on November 21, 2017

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Whether you have some marketing budget left to spend before the end of 2017 or you're planning your marketing strategy for 2018, we have six recommendations on the best ways to invest your marketing dollars and your time. Some of these ideas include taking advantage of new marketing tools and others are a response to changes in the technologies we use everyday. Find out which may be best for you.

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Topics: Marketing ROI, Inbound Marketing, B2B Healthcare Marketing

5 Things You Need for Improved SEO But May Not Know How to Do

Posted by Mark Croft on September 15, 2017

marketing_developer.jpgMost everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings.  You could be doing (or not doing) things that are keeping your website from rising in organic results.  Some of SEO activities may require your web developer to make them happen.  

Check out these five items to be sure you have the technical bases covered for an improved SEO position.

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Topics: SEO, Web Development

10 Things to Know Before Starting an Inbound Marketing Program

Posted by Mary Ann Hegvold on August 18, 2017

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It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound marketing you'll create content and marketing processes that draw in more visitors who (hopefully) want to become a lead based on what they see and learn while on your website.

But is an inbound marketing strategy right for everyone? Is your business ready? Here are 10  indicators that inbound marketing is a good fit for you.

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Topics: Inbound Marketing, SEO