Soapbox by Wistia
With Soapbox, you can easily create a video to share a presentation or a training session. You can show your screen for a demo or a presentation with the audio of your explanation and your face for a more personal touch. All you need to create a Soapbox video is your computer and a webcam!
You can see the end product with this sample that Lindsey created:
Soapbox allows you to edit, add an intro and an outro.
The Free Plan includes access to all of the tool’s features for up to three videos, and they never expire. Wistia also offers a Pro Plan for Soapbox for $99 per month for up to 10 videos and 25 cents per month for each additional video after that.
Promo is a web video service that creates 15 second videos for social sharing. Sadly our attention span these days is pretty short, so you’ll be able to get your message across before the viewer moves on. That’s what makes Promo great for promotions or calls-to-action on Facebook and Instagram.
What’s great about Promo is that it lets you choose from a huge library of video footage clips and music with no royalty or usage fees required as well as a music library.
Also, there is no talking. The entire message is on the screen so that it can be seen with or without the music playing.
To be honest, it can be a little difficult to squeeze your primary message into 15 seconds, but it’s something we should all do so that we don’t lose the audience. We suggest figuring out what you want to say first and then look for video and music that matches the message.
The video clips are visually pleasing so you can grab your audience’s attention, but they’re also short so you don’t lose their attention. Here’s a Promo video we created for identifying buyer personas:
Promo Packages start at $49 per month and some packages allow you to upload your own video content to integrate with the tool.
What Video Tool To Use and When
So which process for creating a video might be best for you? Here’s a handy chart with suggested ways to use each of the tools.
If you’re not sure which way to go to get your message across, or you’d like to review your marketing strategy before creating video content, let us know. You’ll be sharing lovely video content in no time!