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Lindsey Gutierrez

A cajun country native from Louisiana, Lindsey received her BA in Communication Design from Louisiana Tech University. She uses both sides of her brain being slightly obsessed with spreadsheets and having a constant waterfall of creative ideas for her clients. Away from the desk Lindsey can be found on the volleyball court or dreaming about joining the tiny house movement.
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Recent Posts

3 Ways to Create Videos That Look Great and Cost Almost Nothing

Posted by Lindsey Gutierrez on January 15, 2019

 

It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good videos, that people will watch without literally breaking the bank?

While there is a time and a place for highly produced videos, it's not always necessary.  Some messages can be delivered from your desk or with attractive stock video footage, dramatically reducing the cost of production.

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Topics: Inbound Marketing, Video

5 Website Font Mistakes You Don’t Want to Make

Posted by Lindsey Gutierrez on December 21, 2018

how to choose the best font for websites

There are 5 font mistakes you don't want to make on your website; they include: 

  1. Using too many fonts
  2. Using all the same size fonts
  3. Using illegible fonts
  4. Using the wrong fonts for the mood
  5. No typographic contrast

Choosing the best font for a website can feel like playing the memory game. Numerous choices but only certain fonts seem to match. If you make the wrong font choices it can hurt the usability of your website. You don’t want that to happen because the entire point is to make your website easy to use for potential customers.

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Topics: Website Design

Why Healthcare B2B Websites Need Growth Driven Design

Posted by Lindsey Gutierrez on February 29, 2016

growth_driven_design_healthcare_b2b.jpg

We’ve seen over the years a lot of healthcare industry websites that are built with the “set it and forget it” mentality. A healthcare company will invest thousands of dollars every 3 or so years to create a great looking website and then let it sit there, unchanged, until the next big redesign. Yes, they may run some analytics reports to see what content is most important. But they’re not typically addressing the real question which is, “Is the website providing my visitors with what they want and need in order to produce more leads?” If the answer is anything other than, “yes and here’s how we know…” the website is probably in danger.

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Topics: Lead Generation, Web Development, Website Design, Growth-Driven Design, B2B Healthcare Marketing

Love at First Sight: Email Marketing Best Practices

Posted by Lindsey Gutierrez on April 9, 2015

email_marketing_best_practices

A marketer’s dream: a subscriber opens, reads, clicks and shares your email. They love your content at first sight and want to tell everyone about it! We’ve pulled together some of the top email marketing best practices to help your readers fall in love with your content.

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Topics: Marketing ROI, Email Marketing

Facebook Survival Tips for Businesses

Posted by Lindsey Gutierrez on March 16, 2015

Social media for business may seem like a never ceasing flow of information and guidelines. And Facebook, being one of the most well-known social media outlets, is the one we most often have clients ask us about. The list below is a more manageable amount of the top Facebook tips for businesses. Download our free printable infographic below and print to hang by your work station to easily reference the top social media tips for business.

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Topics: Social Media