It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good videos, that people will watch without literally breaking the bank?
While there is a time and a place for highly produced videos, it's not always necessary. Some messages can be delivered from your desk or with attractive stock video footage, dramatically reducing the cost of production.