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Lion Lessons Learned from HubSpot’s Pipeline Generation Bootcamp

Posted by Mark Croft on March 14, 2018

HubSpot Pipeline Generation Bootcamp

I wasn’t super excited about going to Boston in January. Experiencing Boston’s epic winter weather wasn’t high on my list of life achievements. Passing the frozen Charles River on the way to 25 First Street in Cambridge, I didn’t realize that what was to come would equip me to better help others.

HubSpot’s Pipeline Generation Bootcamp was my destination. Two of HubSpot’s veteran salespeople, Dan Tyre and David Weinhaus welcomed us to their world headquarters for what was to be two days of intense, game-changing sales training to make us sales LIONS!

Here are my key takeaways.

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Topics: Sales Process

5 Things You Need for Improved SEO But May Not Know How to Do

Posted by Mark Croft on September 15, 2017

marketing_developer.jpgMost everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings.  You could be doing (or not doing) things that are keeping your website from rising in organic results.  Some of SEO activities may require your web developer to make them happen.  

Check out these five items to be sure you have the technical bases covered for an improved SEO position.

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Topics: SEO, Web Development

Simple Website Navigation is Key to Happy Visitors

Posted by Mark Croft on March 18, 2015

ship_wheel_flickr_aniamendrek

What do you consider the most important aspect of a good website?  Maybe that it uses pleasing colors?  The photos are nice?  The layout makes it easy to use?  A recent study by HubSpot shows that the most important element of good website design is the ease of finding information.  Website navigation is a key component for a visitor to find what they are looking for on your website.  Let’s look at why that’s the case and what qualities make for great website navigation.

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Topics: Website Design