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Mary Ann Hegvold

Mary Ann is the head of marketing strategy and marketing services at 30 Degrees North. She is ready to help you with your web, marketing and design needs.
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Recent Posts

Why Organic Search Results & Leads Aren't Actually Free

Posted by Mary Ann Hegvold on June 10, 2019

Organic Search Results and Leads Aren't Really Free.There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a seeding and walking away. Just like a plant, you have to do things to your website make sure it grows and stays strong. 

That means that the websites you see at the top of the  search engine results page (SERP) didn't show up by accident. They most likely spent time and energy figuring out what they can do to be the most relevant search result for their potential visitors. So what do you need to do to get up there at the top of the SERP?

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Topics: Inbound Marketing, Marketing ROI, SEO

Blogging With a Purpose: How to Focus Your Blogging Strategy to Increase Leads

Posted by Mary Ann Hegvold on May 10, 2019

SEO Focused Blogging - 30DN MarketingIt's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses my resources." This is true. And there's no point in doing something just to do it. It has to produce results, aka: more leads who better match your target audience(s). So, how do you blog to increase leads? Here are three things you need to be sure you do to:

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Topics: Lead Generation, SEO, Marketing Strategy

Do I Really Need a Marketing Agency?

Posted by Mary Ann Hegvold on April 3, 2019

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Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?

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Topics: Inbound Marketing, Marketing ROI, Marketing Strategy

Free Marketing Tools To Grow Your Business

Posted by Mary Ann Hegvold on March 29, 2019

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Whether you have a big marketing budget or a small one, it's always good to hear the word "free."  But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind because, well, we've all been there. 

But, free online marketing tools really exist and they're pretty useful. Fair warning: Since they're not made by a charity there are additional things you can add on and pay for. But the basic tool is very functional for certain purposes, free, and you could stay on the free version for as long as you'd like. There are many options out there, but there are three free marketing tools that we recommend to get you started.

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Topics: Inbound Marketing, Sales

Social Media Marketing For Businesses in 2019: Which Platform Is Best?

Posted by Mary Ann Hegvold on February 13, 2019

What social media platform is best for your business?As the popularity of sharing just about anything and everything on social media sites continues to skyrocket, according to at least one elite source, the "slow and painful death of print" is comically referred to as how "Internet Killed the Newspaper Star." Back in the day when they actually played music on MTV, this was a clever and ironic twist on the first video ever aired on this channel, "Video Killed The Radio Star" performed by the Buggles way back in the eighties. (Yes, I can remember that far back.)

With today's more tech-savvy crowd swiping on their smartphones rather than reading a newspaper or flipping through the yellow pages, businesses absolutely have to look at the many many social media platforms. Choosing the right platform for social messages is an important first step. Let's look at some of the most popular social media platforms and who is using them, according to recent statistics.

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Topics: Social Media

Four Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on January 23, 2019

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If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website looks to decide if they want to stick around. That's right. Your website design can make or break a buying decision.

Studies have been published explaining that the design of a website is the primary factor in determining if they stay or if they move on. 

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Topics: Website Design, Video

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on January 10, 2019

Adding pop-ups to a website.

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

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Topics: SEO, Website Design

How HubSpot CRM Won Our Hearts: A Comparison to Salesforce

Posted by Mary Ann Hegvold on January 4, 2019

HubSpot CRM vs Salesforce ComparisonUsing a CRM (customer relationship management) system for managing leads and customers is something that just about every business needs. With all of the advances of the free HubSpot CRM, we're often asked if it can be a good alternative to Salesforce.

When HubSpot introduced the first version of its free CRM in 2014, it was a solid product, but there were some features, especially those used by larger sales teams, that weren't available yet. As of 2019, the HubSpot CRM has added these advanced features and now offers capabilities that make the choice of the HubSpot CRM over Salesforce seem obvious. Here are features features that make it easy for us to recommend the HubSpot CRM over Salesforce for just about any organization.

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Topics: Sales

Three Steps to Closing More Sales: Lessons from HubSpot's Sales Training Bootcamp

Posted by Mary Ann Hegvold on February 20, 2018

sales-process-aha-momentEarlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing sales boils down to something really basic. And it's not about our services or the technology we use. This was my aha moment.

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Topics: Sales

Physician Online Reputation Management in 2018

Posted by Mary Ann Hegvold on December 29, 2017

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A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant role in the selection of a healthcare provider. Did you know that:

  • At least 77% of patients use online reviews as their first step in finding a new doctor. - Software Advice
  • 53% of providers looked at physician review websites, likely to understand their patients’ experiences and to improve their practices. - Journal of General Internal Medicine

What do you need to do for your reviews to be visible and show positive interactions with patients? 

How to use your website to increase referred patients.

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Topics: Medical Practice Marketing, B2B Healthcare Marketing