How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?
The simple answer? In most cases they haven't seen anything. In fact, many of them have clearly never even looked at our website before they start telling me at first how wonderful it is, followed directly by "but you aren't ranking on the first page of search results."
They're using scare tactics to try to get me to react in a way that throws money at a problem that may or may not even exist.