Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!
After all, we are the SEO experts and stay on top of these things so our clients can focus on running their businesses. But when we approach clients with backlink issues, there are two questions that we hear a lot, "What are backlinks?" and "Will they affect my SEO?" Well, I'm here to explain to you exactly what these backlinks are and how they will, in fact, affect your SEO.