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Do You Know Who Really Owns Your Web Address? What You Need to Know about Your Domain and How to Manage It

Posted by Breanna McConnell on August 2, 2017

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What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.

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Topics: Web Development

What Are Backlinks And Do They Matter?

Posted by Tabitha Young on July 27, 2017

Backlinks and how they can help your SEO rankings

Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!

After all, we are the SEO experts and stay on top of these things so our clients can focus on running their businesses. But when we approach clients with backlink issues, there are two questions that we hear a lot, "What are backlinks?" and "Will they affect my SEO?" Well, I'm here to explain to you exactly what these backlinks are and how they will, in fact, affect your SEO.

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Topics: SEO

3 Ways to Create Videos That Look Great and Cost Almost Nothing

Posted by Breanna McConnell on July 6, 2017

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In the marketing industry the demand for video has increased, especially with social media posts. But they can be expensive and time consuming to produce. Social media sharing is important to get information to your audience swiftly and in a way that’s easy to understand and share with others. While there are some occasions when utilizing a professional video crew would be the best option, sometimes budget doesn’t always allow for this and time can be of the essence.

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Topics: Social Media, Video

Beware of SEO Trollers: How to Tell the SEO Experts from the Hacks

Posted by Mary Ann Hegvold on June 27, 2017

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How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?

The simple answer? In most cases they haven't seen anything. In fact, many of them have clearly never even looked at our website before they start telling me at first how wonderful it is, followed directly by "but you aren't ranking on the first page of search results."

They're using scare tactics to try to get me to react in a way that throws money at a problem that may or may not even exist.

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Topics: SEO

How to Decide if Your Marketing Plan is the Right One

Posted by Mary Ann Hegvold on June 21, 2017

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Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream up a new marketing plan, there are a few things to take a look at before you spend time and money trying to make it work. If your plan passes through each of these tests that means you're likely to be ready to get to work!

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Topics: Marketing ROI, Medical Practice Marketing

5 Things to Remember When Creating a Health Care Testimonial Video

Posted by Breanna Villareal on June 13, 2017

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If you’re considering testimonials or physician bios, video is a great way to go. You can really give your viewers a feel for the practice and the doctor’s personal style. Remember that the quality of the content will leave a lasting impression on potential patients.

Before adding videos to your website or social media, there are a few key things you’ll need to do to prepare and execute the project a way that will make it as easy as possible for you and will help produce the best result for a great video. Here are 5 things to remember:

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Topics: Medical Practice Marketing

Five Tips for Running Facebook Ads that Produce Results

Posted by Mary Ann Hegvold on May 3, 2017

Facebook Advertising.jpegFacebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer. 

That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords. Facebook will show the ad to those who you've defined as a "good fit" -- people who fall into your targeted personas. This makes it a great place to advertise if you need to:

  • Help people find you because they don't know to look for you
  • Drive more sales -- local or in-store -- to people in your target audience who aren't necessarily searching for something related to your products right now.
  • Get a larger audience for your Facebook posts
  • Collect leads
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Topics: Lead Generation, Social Media

5 Ways Healthcare B2B Marketing Can Influence Software Selection

Posted by Mary Ann Hegvold on April 13, 2017

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Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a healthcare facility.

It does happen, and often. Especially when you consider that many facilities hastily picked EHR software a few years ago to meet the government requirement that one be in place.  Now these facilities are starting to realize the good and the bad about their selection. Not every EHR is good for every medical facility. And if they chose one that's not giving them what they need to function properly and ensure that billing goes smoothly, they're likely to start looking around. What can you do as a healthcare B2B marketer to be sure your software is one being considered?

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Topics: B2B Healthcare Marketing, Inbound Marketing, Website Lead Generation

3 Ways to Use Social Media in B2B Healthcare Marketing

Posted by Mary Ann Hegvold on March 9, 2017

healthcare-b2b-social-media.jpegCompanies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:

  • No one is going to see my post on Facebook.
  • Twitter is just so overwhelming.
  • LinkedIn is just for people looking for jobs.

Despite the fact that there's some truth to these statements it doesn't mean you can't use social media for B2B sales, including B2B healthcare marketing. Here are a few ways B2B companies, even those in the healthcare industry, can use social media in a logical way to develop relationships and increase sales.

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Topics: Social Media, Lead Generation, B2B Healthcare Marketing

Social Media Planning for Your Business: What, When, Where & How

Posted by Mary Ann Hegvold on March 1, 2017

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We're often asked by clients if we think that social media is important for them.

The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.

The more complex answer is: Yes, but... to be successful you need to have a social media strategy that establishes your plan for...

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Topics: Social Media