Earlier this year I was selected to attend a sales skills training program at HubSpot. It was a mind-melting experience with great information coming at us from HubSpot's best-of-the-best sales trainers – David Weinhaus and Dan Tyre. As I reflected on all that we learned I realized that closing sales boils down to something really basic. And it's not about our services or the technology we use. This was my aha moment.
A few years ago, when we first wrote about online physician reputation management there were fewer people writing and reading reviews, especially for physicians and other healthcare experiences. The tide has turned since then and now we're seeing that physician reviews are playing a significant role in the selection of a healthcare provider. Did you know that:
- At least 77% of patients use online reviews as their first step in finding a new doctor. - Software Advice
- 53% of providers looked at physician review websites, likely to understand their patients’ experiences and to improve their practices. - Journal of General Internal Medicine
What do you need to do for your reviews to be visible and show positive interactions with patients?
Whether you have some marketing budget left to spend before the end of 2017 or you're planning your marketing strategy for 2018, we have six recommendations on the best ways to invest your marketing dollars and your time. Some of these ideas include taking advantage of new marketing tools and others are a response to changes in the technologies we use everyday. Find out which may be best for you.
Most everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings. You could be doing (or not doing) things that are keeping your website from rising in organic results. Some of SEO activities may require your web developer to make them happen.
Check out these five items to be sure you have the technical bases covered for an improved SEO position.
It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound marketing you'll create content and marketing processes that draw in more visitors who (hopefully) want to become a lead based on what they see and learn while on your website.
But is an inbound marketing strategy right for everyone? Is your business ready? Here are 10 indicators that inbound marketing is a good fit for you.
What’s in a name? If it’s your domain name, there’s a lot to consider when choosing and managing your web address. Think of your website domain as something that’s as important as your physical address. It’s where people can find you and reliable information related to you.
Topics: Web Development
Even though the changes on how backlinks affect SEO rankings happened years ago, We're still finding that many of our clients don't quite understand what they are or how they affect their web rankings. Which is ok!
After all, we are the SEO experts and stay on top of these things so our clients can focus on running their businesses. But when we approach clients with backlink issues, there are two questions that we hear a lot, "What are backlinks?" and "Will they affect my SEO?" Well, I'm here to explain to you exactly what these backlinks are and how they will, in fact, affect your SEO.
How many times a week do you get emails and phone calls telling you that you have terrible SEO? For us it's got to be 3-5 times every single week. What are they seeing that causes such grave concern for my company and my website's health?
The simple answer? In most cases they haven't seen anything. In fact, many of them have clearly never even looked at our website before they start telling me at first how wonderful it is, followed directly by "but you aren't ranking on the first page of search results."
They're using scare tactics to try to get me to react in a way that throws money at a problem that may or may not even exist.
Ever wake up in the middle of the night with a brilliant idea that you're sure will change the course of the company? Or maybe your latest stroke of genius hits you while you're doing dishes or at some other quiet moment. No matter where you're at and how brilliant we think we are when we dream up a new marketing plan, there are a few things to take a look at before you spend time and money trying to make it work. If your plan passes through each of these tests that means you're likely to be ready to get to work!
If you’re considering testimonials or physician bios, video is a great way to go. You can really give your viewers a feel for the practice and the doctor’s personal style. Remember that the quality of the content will leave a lasting impression on potential patients.
Before adding videos to your website or social media, there are a few key things you’ll need to do to prepare and execute the project a way that will make it as easy as possible for you and will help produce the best result for a great video. Here are 5 things to remember:
Topics: Medical Practice Marketing