Countless members of senior management across companies both large and small, find themselves asking the same question: why do we need to hire a marketing agency when we have dedicated marketing staff?
Whether you have a big marketing budget or a small one, it's always good to hear the word "free." But are free marketing services really and truly free? Or are they stripped of most of their features so you pretty much have to upgrade? Those are the questions that run through a marketer's mind because, well, we've all been there.
But, free online marketing tools really exist and they're pretty useful. Fair warning: Since they're not made by a charity there are additional things you can add on and pay for. But the basic tool is very functional for certain purposes, free, and you could stay on the free version for as long as you'd like. There are many options out there, but there are three free marketing tools that we recommend to get you started.
Did you know that 66% of ALL Americans use Facebook? Not only are they using it, but they're using it a lot. The average American spends 58 minutes per day on Facebook. From a marketing standpoint, Facebook is a goldmine. It's filled to the brim with active users (a.k.a your future customers), and those users are engaged. To add a cherry on top, Facebook has a robust ad campaign creation tool that lets you get hyper-granular and personalized with your marketing campaigns.
Unfortunately, Facebook isn't only saturated in users; it's also filled with your competitors. In fact, over 93% of marketers use Facebook as part of their daily social media marketing strategy, including both paid and organic posts. So, finding a way to reach your prospects in all of that digital noise can be tough.
It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good videos, that people will watch without literally breaking the bank?
While there is a time and a place for highly produced videos, it's not always necessary. Some messages can be delivered from your desk or with attractive stock video footage, dramatically reducing the cost of production.
Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in a few paragraphs just stuck in the content where it didn't really belong. Many marketers know this practice as "keyword stuffing."
Whether you have some marketing budget left to spend before the end of 2017 or you're planning your marketing strategy for 2018, we have six recommendations on the best ways to invest your marketing dollars and your time. Some of these ideas include taking advantage of new marketing tools and others are a response to changes in the technologies we use everyday. Find out which may be best for you.
It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound marketing you'll create content and marketing processes that draw in more visitors who (hopefully) want to become a lead based on what they see and learn while on your website.
But is an inbound marketing strategy right for everyone? Is your business ready? Here are 10 indicators that inbound marketing is a good fit for you.
Is it possible to get a healthcare facility to switch to using a new software system, especially the one they use everyday for electronic health record management? It seems a little bit daunting when you consider that this type of change would affect every patient and every employee at a healthcare facility.
It does happen, and often. Especially when you consider that many facilities hastily picked EHR software a few years ago to meet the government requirement that one be in place. Now these facilities are starting to realize the good and the bad about their selection. Not every EHR is good for every medical facility. And if they chose one that's not giving them what they need to function properly and ensure that billing goes smoothly, they're likely to start looking around. What can you do as a healthcare B2B marketer to be sure your software is one being considered?
HIMSS recently published the State of Content Marketing 2016 report with data from healthcare B2B marketers across the U.S. There were some surprising results in that report, including:
- 85% of healthcare B2B marketers have a content marketing strategy, but
- Only 4% of them said their content marketing programs are extremely effective.
This is a bit worrisome since 58% of respondents said that they use content marketing to achieve lead generation. Do you see the disconnect?
Overwhelmingly in the software industry, and in the other 10 industries interviewed, the #1 top sales priority is "closing more deals." Makes sense, right? That's how you make more money. But there's a lot that goes into "closing more deals." How do you get to that point, especially when:
Topics: Inbound Marketing