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What is a Landing Page?

Posted by Tabitha Young on April 2, 2019

What is a Landing Page?

You may have come across the term “landing page” while learning about digital marketing. But honestly the term is used very loosely. So what exactly is a landing page, sometimes referred to as a lead capture page? How do you use them in your digital marketing and advertising?

Have no fear - we are here to help! Once you understand what landing pages are and the purpose for them, you’ll be able to make a plan to incorporate them into your own  inbound marketing efforts. 

The implementation of successful landing pages can help increase your marketing ROI through your website AND help you ensure that you are targeting your ideal personas.

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Topics: Website Lead Generation, Lead Generation, Landing Page Strategy

How to Increase Sales by Teaching not Promoting

Posted by Mary Ann Hegvold on September 22, 2014

increase-sales-educationWhat is the purpose of your website? To sell, right? Some things are easy to sell because it’s not a long decision process. But there are other products and services that buyers are going to research and think about. What can you do to increase sales in these long processes? Why not be the one who provides the research information potential customers are looking for? Give them something that will make them trust your expertise. And do it for free. This can be accomplished through several types of content including:

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Topics: Marketing ROI, Website Lead Generation, Landing Page Strategy