Facebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer.
That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords. Facebook will show the ad to those who you've defined as a "good fit" -- people who fall into your targeted personas. This makes it a great place to advertise if you need to:
- Help people find you because they don't know to look for you
- Drive more sales -- local or in-store -- to people in your target audience who aren't necessarily searching for something related to your products right now.
- Get a larger audience for your Facebook posts
- Collect leads