It's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.
We often hear, "Blogging takes time and it uses my resources." This is true. And there's no point in doing something just to do it. It has to produce results, aka: more leads who better match your target audience(s). So, how do you blog to increase leads? Here are three things you need to be sure you do to: