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Paid vs Organic Search: What's the Difference?

Posted by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if you're trying to use your website to drive more visitors who could potentially become your customer/client/patient, then inbound marketing is something you need to know about.

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Topics: Inbound Marketing, SEO, Paid Search