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Why Organic Search Results & Leads Aren't Actually Free

Posted by Mary Ann Hegvold on June 10, 2019

Organic Search Results and Leads Aren't Really Free.There is a misperception out there that building a new website will automatically draw in more leads. The first step, before you get more leads, is getting your website to appear at the top of the organic search results. Although the term is "organic results," it's not as simple as planting a seeding and walking away. Just like a plant, you have to do things to your website make sure it grows and stays strong. 

That means that the websites you see at the top of the  search engine results page (SERP) didn't show up by accident. They most likely spent time and energy figuring out what they can do to be the most relevant search result for their potential visitors. So what do you need to do to get up there at the top of the SERP?

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Topics: Inbound Marketing, Marketing ROI, SEO

Paid vs Organic Search: What's the Difference?

Posted by Tabitha Young on June 7, 2019

Paid vs Organic Search: What's the Difference?Before we dive headlong into the differences between paid and organic search, it's critical that you understand a bigger picture first. Paid and organic search are both parts of a much larger umbrella in the world of sales and client acquisition – they're both forms of inbound marketing. And if you're trying to use your website to drive more visitors who could potentially become your customer/client/patient, then inbound marketing is something you need to know about.

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Topics: Inbound Marketing, SEO, Paid Search

What You Need to Know About Your Website Content

Posted by Tabitha Young on May 20, 2019

Content Marketing - SEO StrategyEvery organization, regardless of industry, should optimize the digital content that they release. If you fail to optimize the content you put out, you're losing valuable members of your audience before they've even had a chance to find you. It's essential that you make your content accessible to as many people as possible; and that's only achievable through content optimization. 

But what is content optimization? The short answer to this question is that it's a process designed to ensure that content is written in a certain way. This "certain way" essentially boils down to content being valuable and readable – it should be written in a way that allows it to reach the largest possible target audience.

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Topics: Inbound Marketing, SEO

What Are Pillar Pages?

Posted by Tabitha Young on May 14, 2019

Pillar pages and organic search rankingsPillar pages are not a particularly new idea, but they've recently gotten more attention. Do you understand why pillar pages are a big deal today and how to use them to improve your organic ranking in Google results? 

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Topics: Inbound Marketing, SEO

Blogging With a Purpose: How to Focus Your Blogging Strategy to Increase Leads

Posted by Mary Ann Hegvold on May 10, 2019

SEO Focused Blogging - 30DN MarketingIt's probably nothing new when you hear that you need to blog. "What's it gonna do for me," you ask? Well... it can mean all the difference in the number of good leads that you bring in through your website. And that should help you increase sales.

We often hear, "Blogging takes time and it uses my resources." This is true. And there's no point in doing something just to do it. It has to produce results, aka: more leads who better match your target audience(s). So, how do you blog to increase leads? Here are three things you need to be sure you do to:

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Topics: Lead Generation, SEO, Marketing Strategy

Website Pop-Ups in 2019 – Love 'em or Lose 'em?

Posted by Mary Ann Hegvold on January 10, 2019

Adding pop-ups to a website.

Pop-ups can, and do, work when done right. But what is that happy medium? Do they hurt your SEO? How can you get positive results versus simply annoying the visitor?  

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Topics: SEO, Website Design

Topic Clusters: What You Need to Know About This SEO Content Strategy

Posted by Tabitha Young on November 29, 2018

Topic Clusters are a great content strategy to improve your SEO.

Remember back in the earlier days of SEO when the main goal was to fill a webpage with a keyword or two that you wanted to rank for in search results? Sometimes it would even seemed a little ridiculous when you were reading "SEO'd" content because you'd read the same key phrase over and over in a few paragraphs just stuck in the content where it didn't really belong. Many marketers know this practice as "keyword stuffing."

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Topics: Inbound Marketing, SEO

Start Optimizing Your Website's SEO in 5 Steps

Posted by Tabitha Young on November 19, 2018

Optimizing Your Website's SEO in 2019.Spoiler Alert: There’s No SEO Magic Bullet!

Have a website? Building a website? Already built a website? Thinking about a starting a website?

If you can answer "yes" to any form of the above listed questions, and you're worried about your website's SEO ranking, then you're in the right place! 

SEO, or search engine optimization, is the focus of optimizing a website in order to rank higher in the search engine results, and it addresses the most obvious goal for any website - which is to make sure that people can easily find you. Your website needs to rank high on the list of search results in Google, Bing, or any other search engine that one of your potential leads may be using. Improving your website's SEO ranking takes some careful planning, but it's worth it, so your website can be found at the top of the page in search results.

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Topics: Website Lead Generation, SEO, Web Development

5 Things You Need for Improved SEO But May Not Know How to Do

Posted by Mark Croft on September 15, 2017

marketing_developer.jpgMost everyone knows that carefully created content is one of the keys to an effective SEO strategy. But there are some technical details that can also affect your rankings.  You could be doing (or not doing) things that are keeping your website from rising in organic results.  Some of SEO activities may require your web developer to make them happen.  

Check out these five items to be sure you have the technical bases covered for an improved SEO position.

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Topics: SEO, Web Development

10 Things to Know Before Starting an Inbound Marketing Program

Posted by Mary Ann Hegvold on August 18, 2017

are-you-ready-for-inbound.jpeg

It's no secret that most businesses are trying to grow, and you do that through sales. But getting qualified sales leads can be the toughest part of the process. What if the leads came to you? What if you didn't have to work so hard to pull in leads? Enter inbound marketing. With inbound marketing you'll create content and marketing processes that draw in more visitors who (hopefully) want to become a lead based on what they see and learn while on your website.

But is an inbound marketing strategy right for everyone? Is your business ready? Here are 10  indicators that inbound marketing is a good fit for you.

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Topics: Inbound Marketing, SEO