It amazes me how many companies do not have websites -- or have essentially ignored their website -- and have focused their efforts on building a Facebook business page. I'm constantly finding businesses that they need to either create a website or put more emphasis on what they've got. Whether it's a simple, two or three page website or an elaborate site including a blog, your company needs to have a website and not just a Facebook page. So I've put together six reasons you need to have your own website as your primary online presence.
Originally posted February 2015. Updated January 2018.
By now we're all familiar with social media use in business. Most businesses have accounts on Facebook, Twitter and/or YouTube, but may not really know what to do with them. We used to be asked whether they should have accounts. Now we're being asked "which social accounts do I need." That's a positive switch since we wrote this blog in 2015. And how times have changed. With Facebook's January 2018 announcement that you have more control over your newsfeed, businesses are more likely to get squeezed out unless they're paying to play. What should you do?
Before you spend effort or dollars on one platform versus another let's have a look at what may work best for you.
In the marketing industry the demand for video has increased, especially with social media posts. But they can be expensive and time consuming to produce. Social media sharing is important to get information to your audience swiftly and in a way that’s easy to understand and share with others. While there are some occasions when utilizing a professional video crew would be the best option, sometimes budget doesn’t always allow for this and time can be of the essence.
Topics: Social Media
Facebook advertising can play a critical role in your overall marketing strategy, whether you're marketing to consumers or you're a B2B marketer.
That's because you don't have to wait for someone to search for you, or phrases related to you, like you do when advertising on Google Adwords. Facebook will show the ad to those who you've defined as a "good fit" -- people who fall into your targeted personas. This makes it a great place to advertise if you need to:
- Help people find you because they don't know to look for you
- Drive more sales -- local or in-store -- to people in your target audience who aren't necessarily searching for something related to your products right now.
- Get a larger audience for your Facebook posts
- Collect leads
Companies are sometimes a little hesitant to use social media in B2B healthcare marketing situations. We've heard a few things like:
- No one is going to see my post on Facebook.
- Twitter is just so overwhelming.
- LinkedIn is just for people looking for jobs.
Despite the fact that there's some truth to these statements it doesn't mean you can't use social media for B2B sales, including B2B healthcare marketing. Here are a few ways B2B companies, even those in the healthcare industry, can use social media in a logical way to develop relationships and increase sales.
We're often asked by clients if we think that social media is important for them.
The easy answer is: Yes, there's always a way to make social media work for any business. Even a B2B company.
The more complex answer is: Yes, but... to be successful you need to have a social media strategy that establishes your plan for...
Topics: Social Media
Everyone wants to be liked, right? That's why we constantly go back and check our Facebook or Instagram posts to see how many people gave us the thumbs up or commented. It's not much different in our career endeavors. But the approach you take to networking professionally through social media for business should be carefully thought out and planned in order to avoid being "that annoying guy (or woman)".
Social media isn’t just for socializing anymore. It’s an immediate way to exchange information and content in a way that, until the last few years, wasn’t possible for medical practices. Not only is a social media presence a great way to showcase content, it also gives your practice a chance to let others know what organizations you’re a part of, what news sources you follow, and what’s going on in your office that patients might be interested in.
Social media for business may seem like a never ceasing flow of information and guidelines. And Facebook, being one of the most well-known social media outlets, is the one we most often have clients ask us about. The list below is a more manageable amount of the top Facebook tips for businesses. Download our free printable infographic below and print to hang by your work station to easily reference the top social media tips for business.
Topics: Social Media