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Four Website Design Tips That Will Change How Your Website Sells

Posted by Mary Ann Hegvold on January 23, 2019

What_makes_you_stay_on_a_website

If we've heard it once, we've heard it a thousand times: Don't judge a book by its cover. But honestly, that really only works with people. And maybe books. When it comes to judging the quality of a company and its products, one of the first things people will do is assess how the website looks to decide if they want to stick around. That's right. Your website design can make or break a buying decision.

Studies have been published explaining that the design of a website is the primary factor in determining if they stay or if they move on. 

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Topics: Website Design, Video

3 Ways to Create Videos That Look Great and Cost Almost Nothing

Posted by Lindsey Gutierrez on January 15, 2019

 

It's no secret that using video is a critical component in just about every business' marketing strategy. With viewers retaining 95% of a video's message compared to 10% retention if they read the same message in text, it's absolutely the way to go. Great! So now what? How do you get good videos, that people will watch without literally breaking the bank?

While there is a time and a place for highly produced videos, it's not always necessary.  Some messages can be delivered from your desk or with attractive stock video footage, dramatically reducing the cost of production.

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Topics: Inbound Marketing, Video